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  2. Amazon Prime to Increase the Price from £79 to £95 per Year

Amazon Prime to Increase the Price from £79 to £95 per Year

In the News

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Update from Tom - Read How to Beat The Amazon Prime Price Hike

www.bbc.co.uk/news/business-62297014

Knew this was coming, but still disappointing as it already feels overpriced at £79. I don't care/like Prime Video, Prime Music, or Prime eBooks so I wouldn't want to pay for services I wouldn't use.

In terms of actual shipping, it's fantastic and in that regard it's worth it if you purchase a lot from Amazon. I rarely use it (except for S&S and Prime trials when available).

PhilipMarc
3 weeks ago
What do you think of this?
BonzoBanana
BonzoBanana3 weeks ago

Quite a big increase but not surprising given fuel prices. Pretty much £100 a year so easy to calculate how much it will cost you over the years. A third of credit card owners are paying an average of £1500 a year in interest. So 1 in 3 credit card owners are pretty much subsidising the other 2 in 3 credit card owners who pay in full each month and don't pay interest. I think I read there is a strong connection between people who have subscription vampire payments like these and pay credit card interest. People who aren't very savvy with money basically.

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MelissaLee1963
MelissaLee19633 weeks ago

That's a hefty jump for a company that's doing so well.Let's hope they don't have a mutiny on their hands eh? Do a subsidised course.Become a student and get half price membership.

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BonzoBanana
BonzoBanana3 weeks ago

MelissaLee1963 Amazon in Europe make huge losses so don't pay a penny in corporation tax. The clear winner so far is Bezos. Surprised governments allow Amazon to operate as they do. There used to be a thing called anti-dumping where goods from countries like Japan and then China were seen as being sold under their true price to get marketshare and legislators created trade tariffs and import restrictions but it seems in retail they don't seem to care. However that said in mainland Europe they don't shop as much online and in some countries cash is still king so many high streets in Europe are actually doing very well indeed. It's really the US and UK that have destroyed retail because of the acceptance of Amazon and online shopping. Perhaps if the high street had also died as much in mainland Europe as much as the UK the EU would have done something.

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MelissaLee1963
MelissaLee19633 weeks ago

BonzoBanana Yes. I am sure they have reason. However twisted that might be.

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Howmuch
Howmuch3 weeks ago

I think it will probably just motivate people to cancel prime, it is harder for Amazon to be competitive with high fuel costs, still some occasional bargains. Maybe they are hoping for an influx of people paying the annual prime fee to avoid the rise.

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PhilipMarc
PhilipMarc3 weeks ago

Howmuch if they order a lot directly from Amazon it's still worth it over paying whatever is the minimum, unless they'd always hit £20.

Oh, Free Shipping is still at £20, thankfully, but I wonder when they'll move up to £30.

Amazon will end up pushing away customers who buy from them although not immensely.

Bezos doesn't care though, he could buy countries if he wanted.

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Golfforall
Golfforall3 weeks ago

Was only a matter of time - First rise in 8 years - can't say that about many things .

I do think folks should be wary of the "God that is Amazon " . Most things can be found cheaper elsewhere if you look . " Free " next day P&P (although you will now pay £95 a year for it ) is the obvious attraction , though many things are cheaper on EBay with free P&P albeit in 2-3 days .

We see daily on here Amazon "deals" where the Original price has been plucked from Fantasy land and discounts / coupons bring the items down to a still more expensive price 😮. Couple that with an ever increasing trend by Marketplace sellers to sneak in extortionate P&P at the checkout stage and members have to keep their wits about them .

Yes I'll pay it (for convenience ) - Compare how food, fuel , energy etc have gone up in less than a year and it's a drop in the ocean . However I shall scrutinise the prices even more closely in future (as we all should ) .

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Johnny
Johnny
LD Hunter
2 weeks ago

Golfforall

It’s worth differentiating between Amazon itself, and the 300,000+ 'Other Marketplace Sellers' who also use the Amazon platform to sell their wares.

Amazon itself explains what the RRP is and where it comes from, and where a ‘Was Price’ is used, Amazon also explains how it was calculated.

When it comes to the actual selling price, Amazon tries to be very competitive, and often matches competitors’ deals (once aware of them) or undercuts them.

Amazon actively encourages its users to submit price feedback if they see lower prices elsewhere.

The link to provide price feedback is on most product pages, and looks like this:

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When I report a lower price elsewhere, I find Amazon will often better it within 24-48 hours.

With fast next day Prime delivery, excellent sturdy packaging, and great customer service if a product is faulty or damaged, I find Amazon itself is usually hard to beat by much on price.

Some of the Marketplace Sellers are less reliable of course.

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Tom
Tom
Founder
3 weeks ago

Yikes. Please remember that without Amazon Prime, you can still get free click and collect for the majority of items at Amazon lockers, Post Offices, Morrisons across the UK.

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Pjran
Pjran3 weeks ago

Tom I’m trying to order some batteries for click and collect but I can’t place the order because they say the location is full. My husband (he’s known in PO for collecting Amazon parcels) asked them about being full and they said never.

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jillylovesyou
jillylovesyou3 weeks ago

Tom you do get more than just free next day delivery. If you use prime video, read a lot then £7.92 a month isn’t bad. I will mention I upgraded very quickly from monthly subscription to yearly at the current price to avoid the price increase 😉

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blacklabrador
blacklabrador3 weeks ago

I read that this is the 1st price increase since 2014.

I make good use of Prime Video, Amazon Music and have all my photographs backed up to Amazon Photos.

I'd also say we have 3 or 4 Amazon Parcel deliveries a week, so I still feel it's good value for money for me.

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Mayhem
Mayhem3 weeks ago

its a big increase so i think a lot of people will start cancelling things like Prime. I had a free trial and cancelled as Amazon products are generally higher....

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SaveMeSunday
SaveMeSunday3 weeks ago

Ya know what I even forgot we were paying it!!! They are huge and I think the increase for this company is pure greed.

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Midnightflower
Midnightflower3 weeks ago

It might be a good thing for high street shops, if people are put off by the cost. I think we're likely to see many postage costs rise with online shopping companies.

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Golfforall
Golfforall3 weeks ago

I am happy with what I get for £95 a year (just have to work out if it is worth it for you ? )

Will it lead to members questioning the selling prices quoted ? and vouchers /discounts ? Sadly I doubt it !

Members seem to "like" any large discount /voucher - even if applied to a totally made up original selling price .

I can only help, with my advice , those who understand what an item is actually worth . How many members actually understand the "value" of an item before liking -j ust hope they don't actually buy 😮

I am totally flumoxed by most of the deals that are posted on here ! Maybe it's just me that only posts genuine deals ? and then only when I find one - 4 or 5 times a fortnight !

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jillylovesyou
jillylovesyou3 weeks ago

Golfforall I tend to stick to beauty when sharing deals as I know when it is a genuine good deal. I made a mistake the other day of sharing a tv from Amazon which as pointed out was cheaper at John Lewis. I learnt my lesson and before sharing a non beauty item I check google to see if it’s a deal worth sharing.

I don’t just do it for the points I genuinely like to help ☺️

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jillylovesyou
jillylovesyou3 weeks ago

Ok Yes Prime is increasing. However everyone seems to forget that you get way more than just free next day delivery. Which in itself is fab as you know exactly when your products will arrive including Saturday and Sunday delivery with accurate tracking.

You also get free music, prime tv/Movies many in full HD

Vouchers throughout the year, l bagged £30 this year already, £20 the year before.

Free Books

Special extra discounts on certain products

And not forgetting Alexa who is a great assistant and wakes me up to different songs every day……..

Luckily for me I was paying monthly so very quickly I have upgraded to yearly at the pre increase price 🤩

All in all I think you get a lot for your money

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PhilipMarc
PhilipMarc3 weeks ago

jillylovesyou I don't really care about the movies, music, or eBook service if they'd do a delivery-only service I'd be interested.

Music? Spotify and YouTube Music.

Movies? Got my BDs and DVDs.

eBooks? Don't like digital books.

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TheChimp
TheChimp3 weeks ago

PhilipMarc I'm feeling old now. What is a BD?

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BonzoBanana
BonzoBanana2 weeks ago

jillylovesyou Do you not get bored of the movies and tv programs? I have done free trials for 30 days on various amazon accounts and I'm always struggling to find anything to watch on the prime service. Most of the stuff that interests me are separate payments or on other paid services. Also when you look for the best prices for some items I find most of the time its not the main Amazon service, it could be ebay, amazon marketplace seller or one of the other online shops. Considering how much damage Amazon does to our economy I'm not going to pay extra to have it supplied by Amazon. Prime would be a complete waste of money for me.

I wanted a bafang ebike cable it was £6 delivered on aliexpress but about £14 on amazon. I've seen some stuff from the same seller who charges a lot less on ebay or their own online shop than when they sell on Amazon. To be honest the main way I buy on Amazon is Amazon warehouse but I've noticed they have been reducing the discounting of those items recently. It does go up and down though.

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jillylovesyou
jillylovesyou2 weeks ago

BonzoBanana no I don’t get bored. Just downloaded about 20 films and 2 books. They send me vouchers about 3 times a year on average between £25-£30 which covers a third of my subscription. I buy a lot of beauty products which are always cheaper especially Filorga and Elemis.

I also just bought a Fire 10 Tablet for only £62, that was a special Prime Customer price.

I usually spend under £20 and as I hate paying shipping if not prime it would force me to buy more than I need. It’s also great that when a deal under £20 comes on here I can buy it quickly before it sells out. Plus they are usually prime discounts

Yes they have now introduced click n collect however I am very busy and find delivery more convenient.

Generally they are delivered when I’m home or I can pick the weekends as my delivery days. You would normally pay a premium for that elsewhere. Plus the decent tracking.

On the rare occasion when things go wrong (3 times in my experience) it gets sorted very quickly unlike a lot of companies.

We don’t have sky so to watch tv in HD we need the additional service and Sky is super expensive and I’m not into sports.

It all comes down to usage and weigh up what works for you.

It isn’t a box that fits all

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PhilipMarc
PhilipMarc2 weeks ago

BonzoBanana The best part of Prime Video for me is that it still has The Office and The Boys, and that's about it.

Prime Video isn't a service I'd pay for or care. HBO Max is vastly superior.

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jillylovesyou
jillylovesyou3 weeks ago

Just been given a £5 credit to spend on a latest movie 😊 I love prime 😍

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galcal
galcal3 weeks ago

That's a big price hike, I might have to reassess my subscriptions with them all going up. Prime is so useful though but I guess it's a matter of do I really need it?

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ch7leach
ch7leach3 weeks ago

It's a big increase but still an ok price for what you get

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TheChimp
TheChimp3 weeks ago

Love Prime and don't mind paying a bit more especially for what you get.

And you do a family share thingy where someone else gets your benefits as well.

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Xenophon
Xenophon2 weeks ago

It was bound to happen seeing it has stayed at £79 for many years now. I use Amazon Prime Video sometimes as well as free ebooks but they have 20 Premier League games now and have won rights to show some Champions' League games that I will watch, so that may be a factor also in the increase.

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