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Help - Does Latest Deals Get Paid by National Newspapers?

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Hey everyone, an interesting side-consequence of LatestDeals.co.uk growing in popularity and media attention is that we are increasingly asked whether we have paid partnerships with UK newspapers.

The answer, at present, is no.

LatestDeals.co.uk does not get paid by newspapers such as The Sun, Mirror, The Times, The Guardian etc.

We do send them press releases for free (an email from me to the journalist with a story). And we send them press releases because we want to share the great knowledge, money saving tips and advice from our community to the wider public.

We do share stories from newspapers on our social media channels, such as our Facebook Page that are interesting and relevant to our audience, but again, we do this for free and not get paid to do so.

Is there any media we do get paid for?

Yes. We get paid for national television appearances on ITV. As many of you know I appear on ITV Lorraine as The Deal Hunter. They pay what's known as a Guest Appearance Fee for your time and travel costs.

But newspapers say they pay for stories, so why aren't you taking the money?

Newspapers encourage members of the public to pitch real life stories in exchange for money. We do not currently take part in this because we use media for marketing - to grow the community of LatestDeals.co.uk - not to make money.

What about the people featured in your newspaper stories, are they getting paid?

We feature members of LatestDeals.co.uk in our press releases. We like to show we are a real money saving community and look what this incredible person is doing! Nothing beats a real-life role model with photos and an interview. Those photos and interviews take time, and as a thank you, LatestDeals.co.uk often gives a reward (usually an Amazon voucher) to the participant. This is a gift exchange from LatestDeals.co.uk to the participant, not from the Newspaper.

Would you ever get paid by newspapers in the future?

Perhaps! I can imagine a scenario where if a newspaper asked me to be a columnist, writing articles with personal finance advice helping people save money, then yes, I may want to be paid for that work.

Thank you for taking the time to read this FAQ, I intend to use it as a default reply to all the emails, FOI requests (incorrectly sent as FOIs are for public bodies not private companies - but I reply anyway) and messages we receive about this topic.

If you have any questions, please ask them below and I will do my best to answer them.

Note - Any newspaper bashing comments will be moderated as they are not pertinent to this topic. e.g. "Ditch The Sun" (There's nothing to ditch, we don't get paid by them, and we don't pay them).

Tom
5 months ago
What do you think of this?
Rockman
Rockman5 months ago

How do newspaper companies still stay in business? Supported partly by the government?

The Washington Post forces readers to either make an account or pay $1 to read the article, for example. Instead of doing that, I can just use any other outlet available.

"Free" view TV has the TV License charge so there's that for the TV aspect, I guess.

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Lynibis
Lynibis5 months ago

Very well written Tom, hope they offer you a column to write. And has given me an idea for a chat topic!

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