1. Chat

Jaguar - New Symbol

In the News

With the changes in their company, here is their new symbol

I think I prefer the old symbol. But I suppose they wanted a nod to a new era for the new generations Image

hspexy
2 weeks ago
What do you think of this?+20 points
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TheChimp

That is shockingly bad

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hspexy

TheChimp indeed. It’s a poor design - perhaps a symbol of their company’s future?

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SebK84

More corner cutting, overpriced, unreliable cars and now no new Jaguars can be bought until at least 2026, also all electrics only. Owned by TATA Steel. Answer in a name really.

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hspexy

SebK84 lol yes the name says it all. Shame as it used to have a good reputation

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EKWilkes89

That is awful. New change doesn’t always mean better I’m afraid, old one Is miles better

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hspexy

EKWilkes89 I agree. It looks cheap and tacky. It might represent their future as a brand

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jms19

This looks like something anyone could have come up with in 5 minutes. It doesn’t exactly scream luxury

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hspexy

jms19 the joke would be that they spent millions on the rebrand…to come up with that lol

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BonzoBanana

I don't mind it but prefer the original but really its about the cars. Yes they aren't the most reliable cars but going by the warranty direct figures are more reliable than BMW, Audi and Mercedes and people still buy those plus repairs are typically slightly cheaper. Personally I'd rather have a Lexus which is a far higher quality brand than any of them.

web.archive.org/web/20210430103028/https://www.reliabilityindex.com/manufacturer

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Jerseydrew

That's horrible. It looks tacky and cheap. It makes me think of a cheap perfume trying to be posh

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martinlufc5637

Apparently they are changing their image too, they are going woke lol some companies never learn, they have launched a new commercial, I don't understand what it's trying to say, Americans aren't happy about it, I watch American news channel Fox News and they are absolutely slamming it, commercial is just weird, nothing to do with a car, I will post the commercial

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eyeballkerry

Stick to the old one. I have seen their new advert as well and it’s the worse advert I think I have ever seen. Still to the norm.

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tumblespots

I think it's good that they have changed because, let's face it, it isn't the same car!

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Jinky67

They have just successfully killed the brand.

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