Price Confusion
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We pay for being prime member right? So why is clicking on "New" sometimes cheaper than Prime?
Momox tends to cut their prices little by little so I always go for them over anyone else. It's usually a few games or DVDs no one is generally looking for, but have value.
There are over 300,000 other sellers using the Amazon UK platform to sell their goods, as well as Amazon itself. Some use Amazon to warehouse and distribute their products, others do the fulfilment themselves and just use Amazon to process your order payment.
What this means is that for many products there are lots of sellers competing with each other on Amazon, and with Amazon itself, for your business.
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Chief Bargain Hunter