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Anything to do with "Which" is best treated that way, I was typing my response (below) when you posted yours. I will add; if the terms and conditions are read you will find that the details given them can be passed on to others.
Why they need some of those details is very questionable.
I personally don't trust "Which" their "Trusted Traders" can post what they want about themselves, but those ripped off by them have to pay before they're allowed to respond. I wonder if Which" will be informing the people who give them unnecessary details about this scam.
To perhaps explain better: You can not report any of their "Trusted Traders" (who pay to be listed as such) unless you actually join "Which" and pay a subscription.
Here's a scam warning: if you see any traders saying they're Which Trusted Traders - look elsewhere.
I checked to find something to back up the above, It is apparent that even traders who perhaps should be trusted aren't too happy either. https://uk.trustpilot.com/review/trustedtraders.which.co.uk
The ones I had dealings with were obviously just taking orders, then doing nothing other than ignoring all phone calls regarding fitting window panels. in the hope that eventually the customer would get the work done by someone else then demanding a massive cancellation fee, they couldn't even do the work they had contracted to do.
"Which?" as a brand is kinda confusing though I guess that's what they were going for.
Ebuyer and eBay might sound like the same thing, but with context it's clear what it is.
Well I am pleased I shared this, thank you all for sharing your views, I'll leave you to it! 
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Chief Bargain Hunter
