If you sign up to the free Toys R Us* 'Gold Card' loyalty card, on your child's birthday you can get a voucher for £5 off when you spend at least £20 in store (see full T&Cs*).
You'll need to opt in to receive the newsletter, or you may not receive the email with the voucher code in. It can't be used online - only in stores.
What else does the loyalty card get me?
For every £10+ transaction you make in store or online, you'll accumulate points at a rate of one point per pound. These will be converted to money off vouchers once every six months. For example, if you spend £100+ in six months you'll get at least £75 of coupons.
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