55" 4K Ultra HD HDR Smart OLED TV with Dolby Vision & Atmos Cinema Experience

use code 20APR150

New 2nd Gen α9 Processor with AI

The 2nd generation α9 Processor has been upgraded with a deep learning AI algorithm, which optimises picture and sound depending on the type and quality of content, so you always enjoy a breathtaking experience.

Live in wonder with New Intelligence

LG AI TV expands your AI experience with both the Google Assistant and Alexa*. Get answers to questions and control smart home appliances all through the power of your voice.

Perfect Colour on Perfect Black

OLED pixels create an astonishingly accurate and wide colour range which is presented on the perfect black background only available from self emitting pixels

Dolby Vision & Atmos Cinema Experience at Home

Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.

4K Cinema HDR Delivers The Filmmaker’s Vision

LG’s 4K Cinema HDR trues to the filmmaker’s vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.

Gallery Mode Adds A Touch of Class to Your Life

Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.

Key Features:

New 2nd Gen α9 Processor with AI

Advanced voice control

Perfect Colour on Perfect Black

Dolby Vision & Atmos Cinema Experience at home

4K Cinema HDR Delivering the filmmaker’s vision

Minimalistic design Blends in to any space