Fresher smiles between brushing. Clinically tested by dentists. Contains fluoride for cavity protection.Mouthwash. 10x longer cooling? ?vs brushing alone Zero alcohol* *This formula does not contain ethyl alcohol. Colgate Plax FreshFX is our latest freshness technology delivering a pleasurable cooling sensation that lasts 10x longer than brushing alone. Colgate Plax is a clinically proven formula that effectively fights bacteria and provides 24/7 plaque protection*. *when used twice daily.
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