About this item
Maximum colour, maximum impact - striking real red permanent hair dye
Guaranteed to make heads turn - Schwarzkopf's built-in vibrancy serum activates colour pigments at the core of each strand to turn up that colour
Go away grey - suitable for up to 50 Percent grey hair
Intense colour - striking red shade for elegant locks; leaves hair noticeably smooth
Salon perfect shade - achieve the hair colour you want at home
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