THE WORLD'S MOST REFRESHING BEER (TM) - Coors’s Rocky Mountain recipe has been perfected over generations to craft The World’s Most Refreshing Beer. Every Coors beer offers ice cold refreshment in every drop through our cold lagered, cold filtered and cold activated brewing process
THE STORY OF COORS BEER - In 1873, our founder set out in search of the perfect brewing conditions and rather than being put off by the inhospitable Rocky Mountains, he took inspiration from them – choosing to settle right by an ice-cold creek, 5,500 feet above sea level… and that’s where the story of Coors Lager began
TASTING NOTES - Every Coors lager offers a clean, light and refreshing taste and an aroma with soft, fruity notes. A pale, clear, and slightly sweet, slightly malty flavoured beer with low bitterness and a crisp finish. Best served ice cold for the perfect refreshment
BLUE MOUNTAINS; COLD BEER - Nothing's worse than a mouthful of warm beer, so we like to use special thermochromic ink technology on every Coors can, bottle and glass to help you enjoy beer as it was intended: mountain-cold. Whenever you see the blue Rocky Mountain icon on one of our Coors beer bottles, lager cans or pint glasses you know it’s as cold as the Rockies and ready to drink
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