£100off
£100 off Bookings with This Exclusive Discount at First Choice
9th Jan
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First Choice Discount Codes April 2024
Find working voucher codes, sales & offers
First Choice discount codes checked by
Tom Church, Deal Hunting Expert
Find the latest First Choice discount code, sales and savings for April below - powered by our community of over 3 million bargain hunters. Promo not working? We're really sorry but let us know and you can earn free gift cards!
£100off
£100 off Morocco Holiday Bookings at First Choice
1st Aug 2023
£100off
£100 off Egypt Holiday Bookings over £1000 at First Choice
19th May 2023
£400off
Deal of the Week: £400 off 7 Night Half Board Basis Melia Atlantico Isla Canela Bookings at First Choice
14th Apr 2023
£10off
£10 off First App Experience Bookings at First Choice
13th Apr 2023
£200off
£200 off TUI Blue Alcudia Pins Holiday Bookings over £600 at First Choice
5th Apr 2023
£300off
£300 off 12 Night All Inclusive TUI Blue Cabo Verde Holiday Bookings at First Choice
28th Mar 2023
£250off
£250 off Selected 7-Night Revoli Playa Apartments, Gran Canaria Bookings at First Choice
20th Mar 2023
code
10%off at First Choice
19th Mar 2023
£100off
£100 off Selected Holiday Bookings over £1000 at First Choice
17th Mar 2023
First Choice Payyay Deals - Save Up To £250 On Summer 2024 Holidays!
Latest Deals has partnered with First Choice to show you some great offers on Summer 2024 holidays this payday! Just when youd given up on Jan Save up to £250 on summer with...
1st Feb
Expired
First Choice - Save Up To £250 Off Holidays!
Latest Deals has worked with First Choice to show you this fantastic deal. You can save up to £250 per booking* across a range of 904 destinations so there are plenty of options...
29th Dec 2023
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Expired
Last Minute Holidays To Greece - Up To 44% Off + Extra £100 Code
If you are looking to get away this summer and you want some sun First Choice have some great last minute ish holidays to Greece leaving in the next 2 weeks up to 44% off plus...
10th Aug 2020
Expired
Bulgaria: 4* All-Inclusive Holiday for 7 Nights
A new la carte restaurant and lots to do for kids means the renovated Festa Via Pontica is sure to be a winner with both foodies and families. Festa Via Pontica was spruced up...
£249
25th May 2019
Expired
Croatia: 7 Night All-Inclusive 4* Escape
This place packs a knockout pool and a near-the beach location plus all the perks of being in the bigger Zelena Laguna Resort. Get-up-and-goers will have stacks of activities to...
£365
25th May 2019
Expired
Fuerteventura 7nt 4* All-Inclusive
Families have plenty to keep them busy at this hotel. And grown ups will love the extra pools restaurant and chill-out area they can exclusively use when they book an adults-only...
£282
7th May 2019
7 Nights All Inclusive at Aqualand Village Greece 66%off at First Choice
You can get now 2 Adults + 2 Children) 7 Nights all inclusive at Aqualand Village (Corfu Greece) £183.89 p/p (Departing London Luton ) @ First Choice. 66%off...
£735.56
5th May 2019
Save up to 14% with Online Bookings at First Choice - Book Now!
Save up to 14% with Online Bookings at First Choice - Book Now! have a great day and week...
6th Mar 2019
Great Offers on TUI Magic Life All Inclusive Bookings at First Choice
Great Offers on TUI Magic Life All Inclusive Bookings at First Choice have a good day and week...
3rd Mar 2019
Expired
Up to 30% off Canary Island Holidays at First Choice
Enjoy Up to 30% Off on booking for the Canary Island Holidays at First Choice;s website...
30th Nov 2018
Expired
Up to 11% off Online Bookings at First Choice
Enjoy Up to 11% Off on your Online Bookings at First Choice's website until the middle of January...
30th Nov 2018
Expired
Up to £500 off Couple Holidays at First Choice
Enjoy Up to £500 Off when you purchase a Couple Holidays at First Choice's website until the middle of December...
30th Nov 2018
Expired
Kids Go Free on Selected Holiday Bookings for New Customers at First Choice
Head over to the First Choice and see all the holidays they have available where the Kids go Free! Free kids offer applies to new bookings only on selected holidays, subject to...
9th Sep 2018
| 🥇 Best Discount | £400 Off |
| 🏷 Voucher Codes | 10 |
| 🛍️ Deals | 4 |
| 🕰️ Most Recent | 1 Feb 24 |
At First Choice, savvy shoppers can find a plethora of holiday deals, often slashing hundreds off usual prices. Benefit from last-minute offers or use discount codes for early bookings. Their all-inclusive packages are ideal for budgeting without compromising quality. Keep eyes peeled for seasonal sales and exclusive email-signup coupons, another smart way to secure supreme vacation value at firstchoice.co.uk.
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Frequently asked questions
Have a specific question about First Choice? Our bargain hunting experts are here to help:
How do I snag the best holiday deals on First Choice?
To land the best deals on First Choice, timing is key. Typically, booking early is a smart move as it often secures you a lower price than nearer the holiday date. But, for the deal-hunters amongst us, last-minute bookings can sometimes lead to significant savings, especially if you're flexible with your travel dates and destinations. Don't forget to sign up for their newsletter and set up alerts for your preferred holiday spots.
Are there any discount codes or vouchers for First Choice bookings?
Yes, First Choice periodically offers discount codes and vouchers, which can be applied to save on holiday packages. These promo codes are usually available directly on their website under the 'deals' section or disseminated through their marketing emails. Rarely, exclusive codes pop up on credible voucher websites, rewarding savvy searchers with extra savings.
Can I find last-minute holiday discounts on First Choice?
Indeed, First Choice is quite popular for its last-minute discounts. These are perfect for spontaneous travelers. We have heard stories from delighted holidaymakers who, on a gloomy British afternoon, decided to check First Choice and bagged a week-long sunny getaway for less than half the usual price. It's a bit of a gamble, but the potential savings make it an exciting one.
Does First Choice offer a price-match guarantee?
First Choice stands behind its promise to provide competitively priced holidays. If you book a holiday with them and later find an identical holiday package cheaper elsewhere within 24 hours of booking, they promise to refund the difference. Taking advantage of this guarantee requires keeping an eagle eye on prices after your booking, but it ensures you're always getting the best deal possible.
Do students get any additional discounts with First Choice?
Currently, First Choice does not offer a specific discount exclusively for students. However, students, like any savvy saver, can utilise promo codes, last-minute deals, and the price-match guarantee to ensure they're not overspending on their holiday bookings. Plus, keeping an eye out for special sales during off-peak season can result in impressive savings.
Hints & Tips
- Snag early bird deals for sun-splashed holidays by booking well in advance. You'll not only save quid but also bag the best spots before they're nicked by others.
- Keep your peepers peeled for last-minute getaways on First Choice. These discounts are perfect for spontaneous adventurers itching to jet off without breaking the bank.
- Sign up for their newsletter to cop exclusive offers and promo codes straight to your inbox. It's a no-brainer for savvy savers on the lookout for a bargain escape.
Buyer's guide
As the UK's leading holiday provider, First Choice positions itself as the go-to destination for holidaymakers seeking all-inclusive getaways. Offering a varied selection of package holidays, this company promises to cater to the desires of every traveller, whether you're longing for a relaxing beach retreat or an adventure-packed journey. However, it's prudent to keep in mind that while all-inclusive deals can seem appealing due to their convenience and the promise of controlling holiday spending, they sometimes may not offer the flexibility some holidaymakers are searching for. For instance, if explorations beyond the hotel or trying local delicacies at different eateries are your thing, you might find the all-inclusive package a bit restricting.
When considering booking with First Choice, it's worth factoring in the time of year and destination when hunting for bargains. The company regularly advertises tempting deals, especially during off-peak times, which can be a smart way to enjoy luxurious resorts without the premium price tag. However, always scrutinize the hotel amenities and locations to ensure they align with your expectations; sometimes the cheapest options may not provide the best value considering your personal preferences. Lastly, it would be wise to read through traveller reviews and feedback on First Choice’s offered accommodations and destinations. While many find their offerings exceptional, others have noted discrepancies in the quality of services, so doing a bit of homework before making a final decision could enhance your holiday experience.
First Choice sales
- Black Friday Sale: First Choice puts on impressive discounts during the Black Friday weekend, making it an ideal time to book your next holiday at a fraction of the usual cost.
- Cyber Monday Deals: Right on the heels of Black Friday, First Choice extends its holiday bargains with exclusive online deals for those looking to snag last-minute savings.
- Summer Holiday Sales: As summer approaches, First Choice offers enticing deals on summer getaways, perfect for families, couples, and solo travellers aiming for a summertime escape without breaking the bank.
- Winter Sun Deals: For those chasing the sun during the colder months, First Choice promotes special offers on winter sun holidays. These deals are perfect for avoiding the chill and enjoying a sunny retreat at a discounted price.
- Last Minute Offers: Procrastinators rejoice with First Choice's last-minute offers. These are fantastic for snapping up a holiday deal at significant savings, great for spontaneous travellers.
- Early Bird Discounts: Planning ahead pays off with First Choice's early bird discounts. Booking your holiday well in advance can secure you a hefty discount, making it smarter to plan early.
- January Sales: Kicking off the year, First Choice's January sales provide hefty discounts on a wide range of holiday packages, making it a New Year's resolution for many to book their dream holiday at a lower price.
Delivery & Returns
With First Choice, customers enjoy a variety of delivery options tailored to their convenience. Standard delivery arrives within a few working days, with expedited services available for those in a hurry. Though delivery costs depend on the type of service selected, prices are kept competitive to ensure customers can enjoy their purchases without breaking the bank. Returns are equally straightforward, offering a hassle-free process for those who change their minds or face issues with their order. This policy ensures that shopping with First Choice is not only enjoyable but also secure, allowing customers to shop with confidence.
What does First Choice sell?
All-Inclusive Holidays
Fancy not worrying about your holiday budget? First Choice's all-inclusive deals are spot-on, covering meals, drinks, and entertainment. Always check what’s included though - sometimes it's more than you expect, but other times it could be less.
Last Minute Deals
If you're not fussed about where you go and you're after a bargain, their last-minute deals can save you a bundle. Just be ready to pack your bags quick. Hunting down any promo codes or vouchers for these short-notice jaunts can save you even more quid!
Family Holidays
For those wanting to take the nippers away, their family package deals are worth a gander. Often they've got nifty free child places up for grabs, making it easier on the wallet. Just remember, flexibility with dates can find you the best savings.
Adult-Only Holidays
Sometimes, you just need a break from the kiddos – whether they're yours or someone else's. First Choice's adult-only retreats are the perfect solution for serene getaways. But don't let 'adult-only' make you think ‘expensive’; with some savvy searching, deals can be found.
Holiday Villages
Great for families, these resorts are packed with activities and entertainment for all ages. But, costs can creep up with add-ons and extras, so keep an eye on what’s included in the sticker price versus what's a paid extra.
Long-haul Holidays
Dreaming of somewhere a bit farther afield? First Choice does a decent range of long-haul destinations too. While these can get pricey, booking well in advance or looking for where your Pound goes further can help keep costs down.
How to use First Choice voucher codes
- Visit the First Choice website at firstchoice.co.uk.
- Choose your preferred holiday package by browsing the offerings.
- Select the date, destination, and other necessary details to tailor your booking.
- Once your choices are made, click on the ‘Continue’ button to proceed to the next page.
- Look for the ‘Discount Code’ field on the payment page.
- Enter your valid discount code into this field.
- Click ‘Apply’ to see the discount subtracted from the overall cost.
- Ensure the discount has been properly applied before completing your payment.
- Finalize your booking by following the remaining steps.
The most popular First Choice vouchers for April 2024
| Voucher Code Description | Discount Type | Likes |
|---|---|---|
| £100 off Bookings with This Exclusive Discount | Voucher | 1 |
| £100 off Morocco Holiday Bookings | Voucher | 1 |
| £100 off Egypt Holiday Bookings over £1000 | Voucher | 1 |
| Deal of the Week: £400 off 7 Night Half Board Basis Melia Atlantico Isla Canela Bookings | Voucher | 1 |
| £10 off First App Experience Bookings | Voucher | 1 |
| £200 off TUI Blue Alcudia Pins Holiday Bookings over £600 | Voucher | 1 |
What our expert thinks about First Choice...
"When considering a holiday booking with First Choice, customers can expect a variety of deals that suit different budgets. The retailer stands out for its all-inclusive packages, which can offer significant savings for families and travellers keen to control holiday spending upfront. While discounts and sale offers can make these deals even more enticing, it's crucial for shoppers to compare prices and read the fine print carefully to ensure they're truly getting good value for money. Remember, while promotional codes can reduce the cost further, the real savings lie in selecting a package that matches your holiday needs without compromising on quality."
Tom Church, Co-Founder of Latest Deals
Connect with First Choice
First Choice overview
| Name | First Choice |
| Description | First Choice is a leading British travel agency specialising in all-inclusive holiday packages. With a commitment to providing value for money, the company prides itself on offering a wide range of destinations for holidaymakers seeking sun, sea, and adventure. |
| Founded | 1973 |
| Founder | Owners of the Sir George Robey pub chain |
| Headquarters | Luton, Bedfordshire, England |
| Industry | Travel and Tourism |
| Offerings | All-inclusive holiday packages, Last-minute holiday deals, Family-friendly resorts, Adult-only resorts, Long-haul getaways |
| Unique Selling Points | A vast selection of all-inclusive resorts tailored for every type of traveller., Expertise in finding the best deals for sun-soaked destinations., A user-friendly website and easy booking process make holiday planning a breeze., Dedicated customer service providing continuous support from booking to boarding. |
| Reputation | Known for their affordable holiday deals and a wide selection of destinations, First Choice is a popular choice amongst British holidaymakers. Nevertheless, the quality of some less expensive options can be mixed, underscoring the importance of reading reviews and doing thorough research before booking. |
| Sustainability Efforts | With an increasing emphasis on sustainable tourism, First Choice is actively working towards more environmentally friendly and ethically responsible travel options, although there remain areas for improvement. |
| Awards and Recognition | Winner of several British Travel Awards for their all-inclusive holiday packages. |
| Market Presence | Although primarily serving customers in the UK, First Choice offers holiday destinations worldwide, enabling British travellers to explore global hotspots. |
First Choice reviews
4.5
from 14 reviews
5
4
3
2
1
Always had a good holiday with this brand. They fly from my local airport, Doncaster, which is very handy. They also tend to have my preferred flight times: early to mid morning going out, early to mid afternoon coming home.
The hotels are of a higher standard too, being 4 or 5 star and all inclusive.
Booked with these 1st time 21 years ago when me and my wife before children became part of the equation and the holiday they organised was truly beautiful and the service and care received was excellent .
Jump forward 21 years and many holidays with them and the standard which I thought was excellent at the beginning was easily surpassed . Nothing is to much trouble and the prices are exceptionally reasonable .
Been on many first choice all inclusive holidays we have always had amazing times in excellent hotels , staff always helpful , even through pandemic they where fab ! Thankyou for being there first choice always! Best obvious holiday was our wedding to Cyprus ! They made it all so easy , was treated like royalty! Again thankyou ❤️
Alternatives to First Choice
- TUI - TUI, like a long-lost sibling to First Choice, offers a wide range of package holidays, flights, and cruises. They're often seen competing in a friendly tug-of-war over who can offer the sunnier deal for your summer getaway.
- Jet2holidays - Jet2Holidays is always ready to sweep you off to sunny destinations with offers on package holidays that might make you question your loyalty to First Choice. Keep an eye out; they’re often a smidge cheaper, especially if you're ultra-flexible with your dates.
- Expedia - The all-seeing eye of holiday comparison, Expedia, can help you hunt down deals across various airlines and hotels, possibly offering an alternative cheaper route to your dream holiday destination. Be warned though, you might need to play detective through their sprawling website.
- On The Beach - As the name suggests, On the Beach focuses on beach holidays, trying to out-tan First Choice with competitive prices on flights and hotels to Europe's most sunny locales. They're like the enthusiastic new kid on the block, always attempting to one-up the competition.
Remember, when chasing the sun or a bargain through these alternatives, checking cancellation policies and ATOL protection becomes as essential as packing your sunscreen. Happy holiday hunting!