Hisense H50A7100FTUK 50 Inch 4k Ultra HD, HDR, Freeview Play Smart TV

SUPERB PICTURE QUALITY

The new 2020/21 Hisense range gives you outstanding picture quality and enhanced online features. Maximising your TV’s colour reproduction to take your viewing to the next level. Whether it's sports, boxsets or movies, watch them in enhanced true-to-life colour. 4K Ultra HD (3840 x 2160) resolution provides a pin sharp, stunningly realistic picture with beautifully natural motion and incredible detail.

SMART TV

Hi-View Engine, the latest Smart TV OS from Hisense, lets you switch effortlessly between TV shows and built-in apps, including Netflix, Prime Video, You Tube and Freeview Play. An upgraded operating system and quad-core processor offer a faster app launch and one-button remote control access to take you straight to your favourite streaming service. Use Alexa to control your TV with your mobile device (app download required) search across the platform or use any Alexa skills.

4K AI UPSCALER

Elevate existing HD to the next level with our powerful UHD AI Upscaler - enhance your favourite sports, TV shows and movies to super clear, near 4K Ultra HD quality. There's also a Games mode for hooking up your console with <20ms lag (ask a gamer!)

FUTUREPROOF TECHNOLOGY

Enjoy the latest HDR formats, including HDR 10+ and HLG, to deliver brighter, more detailed scenes with enhanced contrast levels.With HDR 10+ support added, dynamic metadata ensures every frame is adjusted to get closer to the director's vision. HLG is also the standard UK broadcast format.

FREEVIEW PLAY

A built-in Freeview Play tuner gives you FREE access to 60 of the most popular UK channels, including 12 in HD, as well as the ability to scroll both backwards and forwards within the guide to easily catch up on up to 11 days of shows.