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Iceland Deals & Discounts

Iceland deals, discount codes, vouchers and sales

Are you looking for Iceland deals, discount codes and sales? Members of our community post the UK's best Iceland bargains here on this page.

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Country Life Spreadable 500g
Deliciously creamy. Made with 100% British countryside milk. No additives or preservatives. Suitable for vegetarians. Country Life.Dietary InformationSuitable for... Read more
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29th Mar
14 people like this deal
Nby 2 Daytime Dummies 6-18m
9/10† Mums Recommend † 880 out of 925 mums said they would recommend the Nûby™ dummy to a friend. July 2017 100% Acceptance or Moneyback* *Tested and accepted by 145 babies aged... Read more
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28th Mar
7 people like this deal
Ambrosia Devon Custard 400g
Tastes delicious hot or cold...Hob From AmbientEmpty contents into a saucepan. 2. Heat gently stir frequently, do not boil.Microwave From Ambient(800w, Cat E 2min): 1. Empty... Read more
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26th Mar
3 people like this deal

What is Iceland?


Iceland is one of UK’s fastest-growing and most innovative retailers, known to be one of the best companies to work for in the country. It was established in 1970 by its Founder and CEO, Sir Malcolm Walker. The company started out as a single shop in an attempt for Walker and another young and bored retailer to make a fortune. They initially started out with a capital of just £60 to pay for a month’s rent and launched the very first store in Oswestry Shropshire. Today Iceland Foods has more than 880 stores across the UK, a further 40 owned or franchised stores throughout Europe and an international export business.

The company has launched numerous promotions in stores such as Buy One Get One Free and Meal Deals on their selection of products for a set price. These have now been replaced and reduced with products offering bigger packs at the original prices. They also changed their pricing system with many products having their prices rounded up or down to the nearest multiple of 25p known as the Clear Cut Prices.

Here at LatestDeals.co.uk you can find the best Iceland.co.uk sales, discounts, voucher codes, promo codes and coupon codes shared each month by our community of bargain hunters for our members. You may also want to check out our unbelievable offers for Waitrose.

Ever dreamt of a romantic meal with Peter Andre? You'll be amazed at what you find at Iceland. Peter Andre certainly was as went shopping for fish & left customers in a spin. Leaving one customer imagining a meal for the whole family from crispy golden fish fingers, succulent Atlantic salmon fillets and extra large sweet wild-caught scallops. However it looks like she wants a meal for 2!

Have you found an Iceland deal, discount code, voucher code, freebie or competition?

Latest Deals is a community website where real people share genuine deals. If you've found a bargain in the Iceland supermarket, both online or in-store, please share it here and help other save money too.

What does Iceland sell?


Where is my nearest Iceland supermarket?

You can find your local Iceland supermarket using the Store Finder tool. The retailer has over 800 stores in the UK.

Does Iceland only sell frozen food?

No. Iceland sells a small selection of fresh vegetables and fresh meat. They also sell dairy items and dry goods. There are often deals and discounts to be found.

The supermarket chain does specialise in frozen food. However, many people think because something is frozen, it's "not posh". In recent years, supermarket founder and CEO Malcolm Walker has done a big push in raising the quality of goods on offer to attract more customers. You'll now find luxury meats as well other premium brand products on offer.

Iceland Special Offers


Iceland has a permanent special offers page

Iceland is a favourite supermarket among members of Latest Deals. It has a permanent Offers page on its website. Featured brands include:

  • Mars
  • Pizza Express
  • Greggs
  • Magnum
  • Aunt Bessies
  • Maltesers
  • Walkers

The supermarket tends to have larger products at reduced prices than big discounts, deals or sales. It also rounds prices down to the nearest 25p, to make things clear and easy to understand. You won't find many £10.99 offers, just £10.

We're in favour of this clear and responsible pricing strategy.

How do I contact Iceland?


  • You can send a message to Iceland using their Online Contact Form.
  • You may call them at 0800 328 0800.

Customer service opening times:

  • Monday to Friday: 8am to 9pm
  • Saturday: 8am to 8pm
  • Sunday: 8am to 6pm

Please note that calls to this number from your mobile may be charged a premium rate. It is free from BT landline.

What are the delivery options for Iceland?


Orders over £35.00 will be delivered for free. The minimum spend online is £25.00 after any discounts that have been applied to your order at the checkout. Note that orders between £25.00-£34.99 will have a £2.00 delivery charge. Deliveries are typically Monday to Saturday between 11am and 7pm.

How do I know if Iceland deliver in my area?

Simply to the Sign in and Register page and enter your postcode in the New Customer section. If they are unable to deliver to your area you will see this message: “We're really sorry, we don't deliver to your area just yet.”

You can leave a message on their website through their Online Contact Form and they will let you know as soon as they deliver to your area.

How do I book a delivery?

To book your delivery slot, simply choose the date you would like your delivery. You will then be directed to the time slots available for that day. Click the two hour window you would like your delivery, then click Go Shopping and you're ready to go! Orders can be placed up to 6 days before your delivery date.

For more information, visit their Delivery Information page.

How do I return an item to Iceland?


Iceland Foods don't accept returns on items that have been bought in error or if you have changed your mind. If however, there is a quality issue with anything purchased, they will happily refund your item for you by contacting their Customer Helpline on 0800 328 0800 or by you returning the item to the store, along with your receipt. Please also have the packaging to hand.

Essential links


Other information


Iceland Bonus Card

The Bonus Card allows you to load Savings both online and in-store whenever you like. Plus they will give you a £1 Bonus for every £20 you Save, so you can watch those Savings grow! Iceland also offer a free Home Delivery service when you spend £20 or more in store. Anyone over 18 who lives in the UK can have a Bonus Card, simply pick up a temporary card next time you're in store and register your details online.

Unknown Tips about Iceland Foods

If you love being healthy and enjoy smoothies, Iceland has got some of the cheapest frozen fruit and vegetable packs for smoothies on the market: