Fantastic Discount LG 50UK6950PLB 50" Smart 4K Ultra HD HDR LED TV
- 4K Active HDR optimises every scene
- ThinQ AI voice assistant makes your living room smarter
- DTS Virtual:X delivers brilliant sound
- webOS offers a world of digital content
4K Active HDR
Whether you're streaming Netflix's latest must-see, BBC's epic Blue Planet, or a Hollywood blockbuster on UHD Blu-ray, it all looks great with the LG 50UK6950PLB 50" Smart 4K Ultra HD HDR LED TV.
High Dynamic Range (HDR) improves contrast and colour so nature documentaries are naturally vibrant, and shadowy thrillers are darkly atmospheric.
Active HDR takes it a step further by mastering each scene with dynamic adjustments. In other words, images are brighter with greater contrast, and colours are realistic. It even optimises non-HDR content to HDR-like quality.
ThinQ AI
When you've been binging on Prime Video's latest series you don't always want to navigate to the app each time. LG's smart voice assistant makes it that bit easier. Using the Magic Remote you can ask the TV to play the Grand Tour and it'll load it up for you. And that's just the tip of the iceberg. It'll search for content across multiple platforms, switch modes, control the TV, and much more.
If you've got a Google Assistant or Amazon Alexa speaker you can use voice commands to control the TV too. Let the kids know it's bedtime by switching off the TV using your voice, even if you're in the kitchen.
DTS Virtual:X
For audio that's good enough to match 4K HDR, the UK6950 has DTS Virtual:X technology. It places sound where it would occur naturally, so you get lifelike, multi-dimensional audio. Hear the birds chirping in the trees, the rustle coming through the bushes, and the roar of the tiger, almost like you were there.
webOS
LG's webOS platform is packed with entertainment, movies, sports, and more – it's enough to keep the pickiest TV viewer happy. From Marvel's latest series on Netflix, to the latest viral sensation on YouTube, it's easy to navigate and find what you want with the Magic Remote.
And if you've missed anything on regular telly, you can skip back up to seven days with Freeview Play. Bring up yesterday's Eastenders or catch-up on that must-see Sunday-night ITV drama, straight from the TV guide.
- Currys offers free delivery on small items over £40. For orders less than £40 the charge is £4. You can get free click and collect.
- Get an extra discount with Cash For Your Trash. Bring in any old electrical appliance and get a minimum £5 discount on select products when you spend over £25.
- Found it cheaper elsewhere? Currys will price match any product from any store, online or in-store, including discount codes. Contact support.
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