Successful craft business owner Fiona Pullen, owner of the Sewing Directory, explains how to turn your hobby into a fulfilling and rewarding commercial success.
Anyone wanting to use their craft or art skills should read this clear, accessible and thorough guide. A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business.
Fiona covers every aspect of setting up a small creative business clearly and simply; giving advice on:
The importance of identifying markets
Focusing on a USP (unique selling point)
Assessing the competition
Making sure the price is right
Setting goals.
Also included are sections on product photography and videography, branding and legal matters. Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation).
Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK. Review of the previous edition
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