Today, Rainbow Designs, The Home of Classic Characters, is one of the country's leading character soft toy and nursery companies. It is the trusted name behind an abundance of high-profile and prestigious brand collections including Peter Rabbit, Paddington Bear, Disney Classic Winnie-the-Pooh, Disney Baby, My First Thomas & Friends, Peppa Pig for Baby, Guess How Much I Love You, The Very Hungry Caterpillar, Miffy, The Snowman and Snowdog, Elmer and Roald Dahl.
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