SAMSUNG 43" Smart 4K Ultra HD HDR LED TV with Bixby, Alexa & Google Assistant

Great Discount SAMSUNG UE43AU7100KXXU 43" Smart 4K Ultra HD HDR LED TV with Bixby, Alexa & Google Assistant

Crystal 4K Processor

Enjoy all the content you love in the best possible resolution on the Samsung UE43AU7100KXXU 43" Smart 4K Ultra HD HDR LED TV with Bixby, Alexa & Google Assistant. The Crystal 4K Processor upscales what you're watching to give you the best 4K picture.

HDR powered by HDR10+

Watch films in striking detail thanks to HDR powered by HDR10+. You'll see all the details, even in dark and bright scenes.

Experience a clear picture and smooth performance with the Motion Xcelerator. Designed to predict and compensate for each frame, your picture will adapt as fast as your game.

Adaptive Sound

Adaptive Sound adjusts the audio in every scene so that you can hear every detail. From the latest boxset to the beautiful game, you'll get the perfect audio experience.

Samsung Q-Symphony LITE synchronises your TV speakers and soundbar together for great surround sound. No complicated set-up needed.