Sang Som was introduced in November 1977 and has since become the dominant brand in the Thai spirits market.
Over 70 million litres are sold in Thailand each year, accounting for a market share of more than 70% in its category.
The drink won gold medals in liquor competitions in Madrid, Spain in 1982 and 1983, in Düsseldorf, Germany in 1983, and again in Spain in 2006.
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