£200 Discount *SAVE £200* LG 55 Inch OLED 4K Ultra HD, HDR, Smart TV
LG OLED is the latest and most innovative technology in TV. All of the screen's pixels work independently to emit their own light to achieve perfect blacks and therefore the ultimate picture quality.
ULTIMATE PICTURE QUALITY
The LG BX TV creates the most outstanding colours, infinite contrasts and sharpest details thanks to a combination of innovative LG OLED technology, a 4K Ultra HD display, Cinema HDR including Dolby Vision and the new LG α7 Gen 3 Processor. Packed with other innovative features to maximise your gaming, sports and movies experience. It includes AI Upscaling and Auto Genre Selection, which automatically detects and optimises the content you are watching.
IMMERSIVE THREE-DIMENSIONAL SOUND
Now you can truly feel like you're inside the action thanks to Dolby Atmos and AI Sound Pro. The sound is also intelligently and automatically optimised based on the location of your TV, to ultimately give you the best entertainment experience.
AWARD-WINNING SMART PLATFORM
LG's award-winning webOS smart platform hosts the popular streaming services (incl. BBC iPlayer, Apple TV+ & Disney+) and can be controlled with the LG Magic Remote. Also, it includes the Sports Alert feature which gives you real time alerts on your favourite sports news whilst watching something else! Furthermore, the LG BX enables you to effectively control your smart home with in-built Google Assistant and Alexa.
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