*SAVE £200* Samsung (2019) 43 Inch, Ultra HD 4K Certified, HDR, Smart TV
£200 Discount Samsung UE43RU7100 (2019) 43 inch, Ultra HD 4K Certified, HDR, Smart TV
Certified Ultra HD picture quality achieves all the highest technical standards and get the true colour and clarity you would expect from one of the UK's most respected TV brands. Further enhanced by High Dynamic Range, you can dazzle your senses with a range of colour featuring approx 1 billion different shades.
Watching TV in 3840 × 2160 resolution – 4 times better than Full HD! – gives you amazingly lifelike images that bring out the best in your favourite TV shows, movies and games. UHD Dimming technology also creates stunning clarity in every scene, while Auto Motion Plus keeps even the fastest action sharp and crystal clear.
Samsung's clever 4-stage 4K Upscaling feature converts lower resolution content – such as live TV – to near 4K quality, meaning you can enjoy old favourites and new shows in the highest quality, all the time.
Quickly access the content you want to watch from a variety of input sources via the Universal Guide, which means less time searching. You even get tailored recommendations based on your previous viewing. Largest collection of 4K content and all your catch up TV apps including Apple TV, BT Sport and NOW TV apps, only on Samsung.
We also love the super-slim design of the Samsung RU7100 TV, which means it sits snugly against your wall, while the metal chassis and thin frame ensure you're focused on the Image for a more immersive experience.
This Samsung 4K TV works with your compatible smart devices and home appliances, letting you adjust the volume using just your voice via Alexa or Google Assistant. You can also control everything from one remote!