*SAVE £250* LG LED HDR 4K Ultra HD Smart TV, 50" with Freeview Play/Freesat HD

£250 Discount LG 50UM7500PLA LED HDR 4K Ultra HD Smart TV, 50" with Freeview Play/Freesat HD 5 year guarantee included

The LG UM75 UHD TV combines 4K Active HDR with an Advanced Colour Enhancer and DTS Virtual:X sound to deliver engrossing and immersive entertainment. A quad core processor supports advanced picture processing for optimised visuals of brightness and clarity. Use LG’s award-winning webOS Smart platform to stream shows from such apps as Netflix*, and navigate with the intuitive Magic Remote. With this Thinq AI TV you can interact by voice, with Google Assistant built-in, and Amazon Alexa to be added by a forthcoming update.

Active HDR

HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. With active HDR, this set supports multiple HDR formats, adapting scene-by-scene for pinpoint image mastering.

4K Ultra High Definition

This 50” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail.

Features:

Advanced Colour Enhancer: dynamic image processing enhances colour, contrast and clarity for superior picture quality, whatever you're watching.

Quad Core Processor: four cores of power deliver advanced picture processing for consistently bright, sharp imagery.

DTS: Virtual X Audio: places sound where it would naturally occur in space for a lifelike, immersive, multi-dimensional audio experience.

AI Sound Tuning: analyses the acoustics of the room in order to give you the best audio set-up, all the time, automatically.

Thinq AI: bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions.