*SAVE £270* Samsung 2021 55 Inch UHD 4K HDR Smart TV

£270 Discount Samsung 2021 55 inch AU7100 UHD 4K HDR Smart TV

Experience all your must-seen entertainment in striking Ultra HD picture quality with our AU7100 4K smart TV.

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Mirror your phone to the TV with a single tap.* Discover an abundance of apps and services to simply enjoy, only on Samsung Smart TV. *Internet connection and compatible smartphone required.

Crystal Processor 4K

Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn't stop there. The sound adjusts to perfectly suit what you're watching.

HDR powered by HDR10+

See the stunning detail in every scene, just as the creators intended.

Smart TV powered by Tizen

Discover an abundance of apps and services to simply enjoy, only on Samsung Smart TV.

Adaptive Sound

Get the perfect audio experience for whatever you're watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what's on screen, so you'll hear every last detail.

Boundless Screen

A near bezel-less TV designed to leave you with only the beautiful picture to enjoy. Plus, it's easy to hide TV wires from sight and keep them tidy with the easy clean cable management solution, for a distraction-free viewing experience.

Motion Xcelerator

Stay one step ahead of the competition with a clear picture that adapts as fast as you game.