*SAVE £50* LG 55 Inch 4K Active HDR UHD TV with Advanced Colour Enhancer
£50 Discount LG 55UM7400PLB 55 inch 4K Active HDR UHD TV with Advanced Colour Enhancer
Movies, TV shows, websites and more come to life thanks to a 3840 x 2160 Ultra HD resolution powered by a quad-core processor, making everything more lifelike and immersive, including movies, games, soaps and sport. Perfect for getting the family together. The elegant design of the LG UM74 complements any home, with a super-slim bezel and sleek curved stand that means your eye is always focused on the picture.
4K Active HDR
4K Active HDR is compatible with a variety of HDR formats and provides scene by scene image mastering, delivering pinpoint picture reproduction so colours are always brighter, better and sharper. Advanced Colour Enhancer ensures the slightest colour difference is accurately reflected to deliver richer, more realistic images.
Ultra HD Upgrading
A fast, accurate quad-core processor eliminates noise and creates more dynamic colour and contrast. Low-resolution images are up-scaled and reproduced at close to 4K quality images.
Smart Ways To Watch
LG's award-winning Smart TV webOS gives you easy access to a huge range of apps to suit your interests, including Netflix and YouTube. ThinQ AI gives you voice control - just press the dedicated voice mic button on your remote control and ThinQ AI decides if the TV’s software or Google Assistant should handle the command. Google Assistant is capable of changing the channel and input via voice command.
Freeview Play also brings together all the best on-demand services as well as letting you catch up on shows you've missed in the last week on over 20 channels scrolling back through the electronic program guide.