Sony BRAVIA KD55A8BU 55 Inch OLED 4K Ultra HD HDR TV with 6 Year Guarantee

BRAVIA OLED panel for the finest picture around

Backlighting technology is a thing of the past with OLED. Instead of using various arrays of LEDs to light an LCD display, OLED uses over eight million self-illuminating pixels for sensational image quality. With self-illuminating pixels, you get outstanding contrast. Blacks are far deeper than LED displays and corresponding whites much brighter. For the ultimate in realism, OLED is where it’s at.

X1 Ultimate with Pixel Contrast Booster maximises the potential of OLED

To extract the maximum potential for the OLED panel, this Sony 55 inch TV uses Sony’s most powerful processor – X1 Ultimate. This processor intelligently enhances the brightness of hundreds of different picture elements, giving incredibly realistic and detailed images. Pixel Contrast Booster maximises the potential of each pixel, getting the most lifelike and vibrant colour.

The smoothest images with X-Motion Clarity

Sony’s X-Motion Clarity is Sony’s flagship motion processor and takes OLED to the next level. By controlling the backlighting with greater precision this Sony 55” TV offers enhanced realism, especially with fast-moving sports and action movies.