The Samsung UE55RU7400 55 Inch 4K TV's Dynamic Crystal Colour Technology Is A Feast For Your Eyes.
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Breathe amazing colour and detail into all your favourite entertainment with a 3840 × 2160 4K resolution and Dynamic Crystal Colour technology that displays a wider range of colour at approx 1 billion different shades - 64 times more than conventional Ultra HD TVs.
High Dynamic Range powered by HDR 10+ creates an incredible treat for your eyes, with amazing lifelike images to enhance your TV shows, movies and games. UHD Dimming technology also creates stunning clarity in every scene.
Samsung's clever 4-stage 4K Upscaling feature converts lower resolution content - live TV - to near 4K quality, so you can enjoy old and new shows in the highest quality..
Quickly access the content you want to watch from a variety of input sources on the 2018 Smart Hub home screen powered by a quad-core processor. Watch your favourite TV shows using the TV guide, binge on 4K box sets via on-demand. Largest collection of 4K content and all your catch up TV apps including Apple TV, BT Sport and NOW TV apps, only on Samsung.
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