Introducing our NEW Eco Denim. All our men’s denim is already more sustainable, from the responsibly sourced cotton to the low water wash, but we’re continually trying to improve our products for our customers and for the environment. So, from autumn 2020, we’ll be introducing our new eco denim, with 20% recycled cotton in the fabric and eco metal trims that require less energy and water to produce. They’re the same great fit and wash as the jeans you know and love, just made a little bit better for the planet.
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