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PUNCH & JUDY TOOTHPASTE FOR KIDS
Choosing the right toothpaste for kids comes from understanding the science behind it. When we are born, we have 30,000 tastebuds spread all around our mouth, however by the time we reach adulthood we only have 10,000 (mainly concentrated on our tongues). So kids are SUPERTASTERS.
They experience flavours more intensely than adults with a preference for sweet flavours – not because they like sugar particularly but because good things, like mother’s milk, are sweet and most toxic foods are bitter. So being ultra sensitive to bitter tastes is nature's way of stopping kids from consuming something that is likely to be poisonous.
It is this insight and many years of experience focused on kids toothpaste, that makes Punch & Judy the best choice toothpaste for your kid.