Aldi Experiences Unprecedented Growth in Non-Alcoholic Drink Sales

- Aldi's Zerozecco range sales increased by nearly 190% year-on-year
- Two new Greyson’s Alcohol Free Cans introduced to the market
Aldi has reported a record-breaking Dry January, with a significant spike in sales of its non-alcoholic drinks. The beloved Zerozecco sparkling wine alternative saw nearly a 190% rise in sales over the last year, with over 200,000 glasses sold in just two weeks. This surge reflects a growing trend among UK consumers towards alcohol-free products.
Additionally, Aldi's non-alcoholic beer selection is seeing impressive numbers, with over 40,000 bottles and cans sold daily. The newly launched Greyson’s Alcohol Free ready-to-drink cans are particularly popular, with over 100 units sold per hour.
Julie Ashfield, Managing Director of Buying at Aldi UK, commented, “At Aldi, we are dedicated to providing high-quality, affordable alcohol free alternatives for our customers. This surge in sales of our Zerozecco and other non-alcoholic options indicates a growing demand to Dry January and mindful drinking.”
Aldi’s enticing selection includes Zerozecco, Zerozecco Rosé, Rheinbacher 0% Pilsner, Greyson’s 0% London Dry, and Greyson’s 0% Pink Berries, alongside new options like Greyson’s Alcohol Free Pink Berries and Lemonade, and Greyson’s Alcohol Free London Dry and Tonic.
Tom Church, Co-Founder of LatestDeals.co.uk, remarked that such trends show a clear shift in consumer preferences towards more health-conscious choices.