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Aldi Tops Cheapest Supermarket List Again for 19th Month

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  • Aldi remains the most budget-friendly supermarket according to Which?
  • Shoppers could save up to £2,000 annually by switching from Waitrose to Aldi.

Consumer watchdog Which? has once more placed Aldi at the pinnacle of low-cost supermarkets for the 19th consecutive month. A recent price comparison revealed Aldi's basket of 82 essential items is significantly cheaper than its competitors. For instance, shopping at Aldi is £21.23 lighter on the wallet than Morrisons, considerably more economical than Sainsbury's by £20.11, and £16.87 less than Tesco. The study also highlights potential yearly savings nearing £2,000 for shoppers transitioning from Waitrose to Aldi.

Julie Ashfield, Aldi UK's Chief Commercial Officer, expressed, "Which? analysis demonstrates Aldi’s determination to provide its customers with quality, affordable groceries as an essential need for the long term."

Tom Church, Co-Founder of LatestDeals.co.uk, noted, "Aldi's consistency in offering value for money is commendable, particularly in these challenging financial times."

Comments+20 points
BonzoBanana

It should say 'according to Which' as I certainly don't consider them cheapest for the products I buy and can only buy a subset of my weekly shopping there. If you think 'Which' are an utterly useless consumer organisation who charge a fortune for a pamphlet of a magazine full of errors and poorly thought out reviews then their recommendations clearly don't hold much weight.

You have to know which items Which are comparing them to as well because in the past Which compared Aldi price produced to standard Tesco products for example when value options were available that would be more comparable to the Aldi product. Ultimately I have zero trust in Which to be fair.

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Consumer

They may be good value across the board but this doesn't equal good quality.

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BonzoBanana

Consumer Some of it is below acceptable quality to me but that is the same with other supermarkets. I tend to have favourite products from different supermarkets where their value options are still good. I bought some sardines from Aldi and they were awful yet I'm sure previously I got some that were good quality. It seems like Aldi are more aggressively changing supplier when another supplier is cheapest. I also bought some tuna in tins from them but despite saying whole bits of tuna it was like a mixture of tuna flakes and whole bits of tuna, it was very low quality.

I've bought some of their cereal which was really awful. Extremely small cornflakes that seemed quite soft. Also fruit and veg can be poor, almost like every bag of onions has to have one rotten onion in.

Also lets not forget some items are more expensive in Aldi. I seem to remember gravy being expensive there and some sauces including curry sauces. It's a mixture.

What I often find good is Tesco and Sainsbury's Aldi price matches as they match Aldi for some products but their product is much better quality than Aldi and consistently better quality too. You wonder if they are making a loss on those items as they don't feel like a product that should be matching Aldi prices. I remember Sainsburys sardines and tuna tins being much better quality than Aldi. I make a salad and sometimes use two tins of tuna and remember opening the Sainsbury's tin and being really nice and then opening the Aldi tin and it was horrible in comparison.

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