Amazon Blows Up Prime Day to 4 Days – But Will It Actually Save You Cash?
- Amazon Prime Day 2025 will run from Tuesday 8 July to Friday 11 July
- Longest Prime Day ever – now a 96-hour mega sale
- Early deals live now on Apple, Dyson, Coach, Shark and more
- Some discounts open to all, but Prime gets the best ones
- Free 30-day Prime trial available to access exclusive offers
Amazon’s doing it again. But bigger. Prime Day 2025 will run for four full days – Tuesday 8 July to Friday 11 July – the longest Prime Day ever.
The retail giant is already dropping early deals. Big names are in: Apple, Dyson, Shark, Coach, Ninja. You can grab up to 82% off. And you don’t even need to wait.
You don’t technically need Prime for some deals, but let’s be honest – the best ones are locked behind it. If you’ve never signed up, there’s a free 30-day trial. Just don’t forget to cancel it.
Past years have shown the best value tends to be on Amazon’s own tech – Echo speakers, Fire tablets, Ring doorbells. So if you’ve been eyeing those, this is the time.
It’s easy to get swept up. My tip? Write a list. Set a budget. Don't get duped by the red “Was £99, Now £14.99” tag. Not all Prime Day deals are actually deals. Use price trackers to double-check.
Tom Church, Co-Founder of LatestDeals.co.uk the discount code platform, said, “Amazon’s extended Prime Day is great for deal hunters, but the key is preparation. Make a plan, stick to it, and check prices across retailers before hitting buy.”
You need to be quick off the mark if it’s what you need. Don’t hesitate or it’s gone.
Always compare the price they have listed. I use the 'Resale' section of their site looking for bargains but sometimes its more expensive there even compared to Amazon's new items and of course often ebay or aliexpress. I bought a PC power supply tester on Aliexpress for about 4 pounds but Amazon charge about 3x as much normally and have had one on resale I think for about 8 pounds. It's the same identical device.
Sometimes resale gets caught out with an item that was originally sold for more and you get a 10% discount on resale lets say but on the Amazon new section its 20% discounted so you are paying more for a used item with shabby packaging. I've seen this many times.
Also some things are extremely expensive on resale for no reason. I saw a graphics card for 400 pounds that was out of date and released about 4 years ago. Later and better cards were available elsewhere for around 250 pounds. It seems Amazon is determined to try to get good money for old devices that have been hanging around a while. Sometimes the items on resale are extremely bad value and an extremely poor choice in product to buy too.
I often look at graphics cards on resale and noticed a extremely poor value product had disappeared i.e. sold despite being a poor choice. I reckon Amazon get away with hiding terrible deals within resale that some people assume are a good deal.