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First Direct Launches New Current Account Switch Offer- What do You Get?

April 24, 2018, 12:00 PM
  • Includes holidays, gadgets, and cocktail making classes
  • No longer offering cash
  • Still has a cash offer if you leave in the first six months
First Direct has changed how it gives incentives for switching. Image: Getty

First Direct has launched a new range of incentives to switch, including a holiday voucher, gadgets, and ‘self improvement’ classes.

This comes just a day after it stopped offering a cash bribe to switch, which is an offer the bank has been doing for around 10 years.

First Direct is continuing its offer of £100 to those who leave after six months because they are unhappy with the bank.

Joe Gordon, head of First Direct, said, “We believe the time is right to shake up the switcher market; just like we did all those years ago when we were the first to introduce cash as a joining incentive.

“Typically, First Direct’s customers are digitally-savvy and entrepreneurially-minded, choosing to bank with us for our pioneering tech and award-winning customer service.

“From them we know cash into your account when you join is great, but it can get lost on day-to-day spending.

“These new incentives will start our relationship off on a more personal level, offering something that can be enjoyed over a longer period of time.”

What is on offer?

If you switch, you can choose from:

  • Over 300 online self development courses- there’s a huge range on offer, including graphic design, marketing with Google and YouTube, and cocktail making
  • A £150 Expedia e-voucher- this can be used to pay for flights, car hire, trains, or accomodation. It can be used as part of a payment, or as the whole payment.
  • Electrical gadgets- this includes Bose headphone, an Amazon Echo, and a Fitbit

To get the offers, you’ll need to pay £1,000 into the account, and then you’ll get an email containing an activation code that you can use to register on the First Direct website, this should come within 14 days.

You then have 60 days to register from receiving the email to choose which offers you want.

What do you think of this? Let us know in the comments.

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