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Haagen-Dazs SHRINKS Tub Size- But Prices Stay The Same

May 14, 2018, 10:00 AM
  • Family size tubs shrinking in size
  • Going from 500ml to 460ml
  • On all flavours including vanilla, chocolate, and salted caramel
Haagen-Dazs is shrinking the size of the tubs by 8%, but prices are staying the same. Image: Haagen Dazs

Haagen-Dazs will be shrinking the size of tubs of ice cream, but will be keeping prices the same.

The American company will be cutting the amount of ice cream in tubs from 500ml to 460ml on all flavours, including chocolate, vanilla, and chocolate brownie.

The reduction is 8%, yet the tubs will still be sold for £5.35, leading many to criticise the company for ‘shrinkflation’.

This is a way for companies to sneakily put prices up, by reducing the size of a product but keeping the price the same.

Other companies like McVities and Toblerone have been caught out doing it.


Haagen-Dazs has defended the reduction, saying that it was a ‘last resort’.

A spokesperson said, “Like many businesses, we have been affected by rising commodity prices.

“Our commitment to only using premium ingredients has left us susceptible to price increases.

“We recognise shoppers are under pressure financially, and haven’t taken this decision lightly.”

Last year the ONS revealed that 2,529 products having fallen in size in five years.

Alex Neill, a spokesperson for Which?, said, “Time and time again we’ve seen popular products shrinking while the price stays the same, and this latest example will leave ice cream lovers feeling cold.

“Manufacturers and retailers should be up front about any changes to their products so customers can make an informed choice about how to spend their cash.”

AgnesFaludiover a year ago

Maybe they should start to reduce sugar and ingredients cost somewhere, instead of shrinking the products. It is not just Haagen Dazs, but lots of products got smaller. I realized when we bought Cornetto, that it became much more smaller. The price stayed the same, but is it worth it?

I think an ice cream machine, mixer is better investment, you can make frozen yogurt and you can control the taste, the sugar content, everything, also you will know what are you eating in the end.

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