1. News
  2. Other

Heartbreak as M&S Discontinues Popular Ice Cream Flavour

  • M&S discontinues beloved Chocolate Millionaires Ice Cream
  • Fans take to social media to express their disappointment
  • M&S introduces new flavours to replace the discontinued favourite

Ice cream lovers were left disappointed as Marks & Spencer announced the discontinuation of their popular Chocolate Millionaires Ice Cream. Shoppers, who cherished the flavour, have taken to social media to plead with the retailer to bring it back.

A devoted fan expressed their sorrow on Twitter, writing, "This is my absolute favourite ice cream ever but I can’t find it in any of my local M&S stores. Please tell me you haven’t discontinued it?" Unfortunately, M&S confirmed the sad news, responding, "Hi Natalie, it looks like we’re not selling this any more – fingers crossed it’ll return one day."


Despite the outcry, M&S has been busy launching new products. A spokesperson from the company stated, "We’re constantly reviewing, refreshing and improving our ranges across the Foodhall and have launched 1,250 new products in the last year, as well as upgrading 1,000 products. This year we are launching 1,400 new products and upgrading a further 1,000 products."

In place of the discontinued favourite, M&S introduced two new flavours that have already started to win over fans. Top of the Chocs Ice Cream features truffle-filled tubs with chocolate biscuit chunks and chocolate sauce. Another new addition, I’m Fully Loaded Popcorn flavour, includes chocolate caramel cups and chocolate-coated salted pretzels swirled with rich caramel.

Summer Raemason reported in The Sun that while fans mourn the loss of their beloved Chocolate Millionaires Ice Cream, these new options may help to soften the blow.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "It's always tough to see a favourite product disappear, but M&S's new flavours show they are committed to delighting their customers with exciting new options."

Comments+20 points
Want deals & discounts automatically?
+100 bonus points!
Latest Deals Browser Extension
Latest Deals Mobile App
  • Download our app
  • 1,000+ new deals every day
  • Earn free Amazon vouchers
  • Daily deal alerts - never miss the best offers!
  • Download the Latest Deals iOS AppDownload the Latest Deals Android App
Latest Deals

The content on Latest Deals is a combination of information submitted by members of the public and the Latest Deals team. Whilst we make every effort to try and ensure genuine, accurate content we cannot guarantee it. Please always carry out your own due diligence and double check the details of an offer on the retailer's own website.

How this site works
  • To cover the site's running costs, Latest Deals uses affiliate links.
  • If you click on a link to an external website and make a purchase, Latest Deals may earn a commission.
  • We allow deals to be shared on Latest Deals irrelevant of whether or not they generate us money. Our #1 concern is helping you save money.
  • If you have any questions about how the site works, drop us a message. We're always happy to help.
Copyright © 2024 Latest Deals Limited
Registered in England and Wales. Company number 10286141. 124 City Road, London, England, EC1V 2NX
We value your privacy

We use cookies to help give you the best experience on our website with improved customisation, analytics & advertising (inc. personalisation). You can read our full cookie policy. Please either , or .