New Pink McVitie's Biscuit Flavour Sparks Debate Among Shoppers

• New limited-edition raspberry & cream Digestives turn pink—literally
• Selling now at Sainsbury’s for £1.85 promo price
• McVitie’s warns fans not to make this one classic mistake
• Here’s why they could be the picnic snack of summer

Biscuit fans, brace yourselves—McVitie’s has just given its iconic Digestives a fruity, flamboyant glow-up. The limited-edition Pink Digestives come coated in a raspberry and cream flavour that’s sending shoppers wild... and dividing opinions faster than you can say "Jammie Dodger".

McVitie’s is calling it “a burst of nostalgic flavour in a fun, fruity, and irresistibly moreish bite.” But behind the pretty-in-pink exterior, there’s a twist—apparently, most people have been eating Digestives wrong all this time.

Yep. The nation’s favourite biscuit has sparked a quiet controversy after McVitie’s revealed the top should actually be the flat side. Meaning loads of us have been dunking our biscuits upside down. Guilty as charged.

Originally reported by Roisin Chapman in The Sun, the biscuit boffins at McVitie’s are rolling out the new Pink Digestives in Sainsbury’s first, with a full nationwide launch due from July 21. A 15-pack will usually set you back £2.35, but they’re currently going for £1.85 in promo—a sweet deal for a sweet treat.

But a word of warning: stock up while you can. With Chocolate Digestives still rated as Britain’s top biccie, this pink newcomer could sell out fast, especially with summer picnics and Wimbledon snack boxes in full swing.

Benazir Barlet-Batada, McVitie’s marketing director, said:

“As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter... Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.”

Tom Church, Co-Founder of LatestDeals.co.uk the discount code platform said,

"With a promo price of £1.85 and the novelty of a pink biscuit, this one’s likely to fly off the shelves. If you're planning summer parties or school picnics, grab a pack or two—because once they’re gone, they’re gone."