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Nutella Sparks Frenzy With Brand New Flavour – But Brits Are Left Gutted

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  • For the first time in 60 years, Nutella breaks tradition with a bold twist
  • But there’s a catch: the peanut-flavoured jar won’t be hitting UK shelves
  • Meanwhile, a plant-based version just launched in Sainsbury’s – made with chickpeas
  • Cadbury and Lidl also surprise fans with brand-new spreads and limited-edition chocolate bars
  • Tom Church says, “When it comes to chocolate, nothing stirs up demand like a limited launch”

Nutella has stunned fans by unveiling its first-ever new flavour since the 1960s – and it’s already causing a stir.

The iconic chocolate hazelnut spread will soon be available with roasted peanuts blended in – a move that’s rocked Nutella lovers across the globe.

But before you start salivating, there’s a catch: it’s only launching in the US next spring.

Ferrero, the brand behind Nutella, has yet to confirm if the peanut variety will cross the Atlantic. The Sun reports the brand is staying tight-lipped on whether UK shoppers will get a taste.

Meanwhile, there’s better news on the plant-based front. Nutella’s vegan version – made with chickpeas and rice syrup – has launched in Sainsbury’s for £4. It’s expected to roll out nationwide next year.

Ferrero says the plant-based launch was in response to rising demand for dairy-free products, with 2.5 million UK adults now identifying as vegan.

If chocolate spreads are your thing, you’ll want to head to Lidl too, where a Dubai-style pistachio spread has just dropped – and social media is buzzing.

And it’s not just spreads that are getting a makeover. Cadbury is joining the choc-innovation race with a Dairy Milk Iced Latte bar, plus a White Dipped Twirl that’s been spotted online from just 99p.

Tom Church, Co-Founder of LatestDeals.co.uk the discount code platform said, “Nutella is one of those household staples that rarely changes – so when it does, it sends people into a frenzy. The key for bargain hunters is to act fast on limited drops before they’re gone. Chocolate is more competitive than ever – and brands are tapping into that.”

Comments+20 points
Consumer

I don't think it needs to launch in the UK - if I wanted to eat this I'd just add actual peanut butter to the plain spread... 🤯

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