Sainsbury's Adds 100+ Products to Aldi Price Match

• More than 800 products now price-matched to Aldi's prices
• Popular categories like bacon, sausages, pet food, and picnic essentials included
• Champagne, Prosecco, and Cava now in the price match offering for the first time

Sainsbury’s is doubling down on its commitment to offer affordable prices with the expansion of its Aldi Price Match range. Starting this summer, over 100 additional products will be included in the match-up, bringing the total number of price-matched items to a record 800. This move is aimed at helping families stretch their budgets as household costs rise.

The newly added products cover a wide array of everyday essentials, including shower gel, handwash, and period care products. Additionally, popular summer items such as dips, quiche, sausage rolls, and ice cubes are now available at Aldi-matching prices. There’s also good news for wine lovers, with Sainsbury’s introducing price matches on Champagne, Prosecco, and Cava for the first time.

Richard Crampton, Sainsbury’s Commercial Director of Fresh and Convenience, said: “With household costs going up, we’re working tirelessly to keep prices low for customers when doing their big shop at Sainsbury’s. With the biggest ever Aldi Price Match, we’re introducing hot weather favourites and family staples to ensure shoppers' budgets go even further this summer.”

Tom Church, Co-Founder of LatestDeals.co.uk, commented: "Sainsbury’s is really ramping up its Aldi Price Match offer just in time for summer shopping. If you're planning picnics or stocking up on BBQ essentials, this is an excellent chance to save while still getting your favourite products."