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Sainsbury’s Launches Own Baby Food Range

April 26, 2018, 12:00 PM
  • Prices start at 70p
  • Includes 50 dishes for babies and toddlers
  • Fruit pots, pouches, and ready meals all available
Sainsbury’s new baby food range comes starts at just 70p. Image: Sainsbury’s

Sainsbury’s has just launched its own baby food products, and it includes pouches, fruit pots, and ready meals.

The Little Ones line has almost 50 products for babies and toddlers, and prices starts from just 70p.

For younger ages, there is a selection of single flavour veggie pouches, like parsnip, sweet potato, and carrot, and these cost just 70p.


Slightly older kids can get grown up ready meals, with adult favourites like Katsu chicken curry, BBQ pulled pork, and Thai chicken noodles.

These are for kids aged 3 and up, and are slightly more pricey at £2.50 each.

Babies from six months up can also get flavour building pouches, like fish pie, beef and potatoes, and leek casserole.

There’s also cereal pouches, including baby rice at £1.50 for babies aged 4-6 months, and banana multigrain porridge £1.50, for babies aged 6 months and upwards.

Fiona Wilcock, a registered nutritionist who helped to develop the range with Sainsbury’s, said, “While babies have a natural preference for sweet flavours, it’s very important that they learn to eat and enjoy savoury foods from the outset when weaning.

“For this reason, there are many more savoury foods in the Little Ones range, and we have no biscuits, sweet rice cakes, biscotti, or cereal bars for babies under one year.”

All products in the Little Ones range are now available in stores and online.

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