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Savvy Woman Saves £40 On Her Weekly Food Shop With This Simple Trick

  • Billie Hoey’s lolly stick trick for flexible meal planning helped her to shave up to £40 off her weekly food bill
  • She used to spend £50-70 a week on food but now spends £30-50. Plus, it dishes up a lot more variety
  • Shares her top tips for food shopping on a budget and says “the changes may seem small, but saving money with these little hacks all adds up”

Having a favourite meal can be a comfort, but not if you end up eating it every evening.

Billie Hoey, 25, and her fiancé Adam, 30, from Nuneaton, were stuck in a rut when it came to choosing what to eat and wanted to find a way to build-in more variety without breaking the bank.

“We always ended up having spaghetti bolognese for dinner and if Adam couldn't think of anything else he would pick fajitas without fail,” says Billie, a Service Assurance Specialist for a logistics company.

Their goal was to use meal planning as a way to avoid expensive impulse buys being added to the shopping trolley, which Billie says are “inevitably thrown away before being eaten”. The couple didn't want to feel too restricted so hit upon a simple trick that helped them to stay flexible and save them up to £40 off their weekly shopping bill.

“Before we discovered the idea, I was spending around £50-70 a week on food shopping and afterwards it reduced to £30-50,” Billie told money-saving community LatestDeals.co.uk. “The amount we save can depend on the meals we pick, as those featuring red meat, such as steak, tend to be more expensive.”

The secret of their success is a simple lolly stick trick. As Billie explains: “During lockdown I started looking on Pinterest for ways to organise the home to keep myself busy and came across an idea for encouraging kids to do their chores by writing each one down on a lolly stick and getting them to pick one for the day. I thought that it would work really well as a tool for planning and picking meals.”

Lolly sticks at the ready, the couple wrote down all their favourite, budget-friendly meals on the sticks with the aim of selecting seven at random in order to plan ahead for the weekly shop.


“I also wrote down all the ingredients needed for each meal on the backs of the sticks to make it even easier to plan our weekly meals,” she says. “We have around 40 now and we keep on adding ideas. I keep the sticks in a mug in the kitchen cupboard, but you could get creative and create a wall display so the whole family can see what the plan is for the week ahead.”

The new approach to meal planning helped the couple to be more selective about what makes it into the shopping basket. Plus, it has enabled them to build more variety into their diets.

“It’s a really flexible way to approach meal planning and if your head is easily turned by impulse buys it can help you to save quite a bit of money,” says Billie. “We both love to cook and try new recipes, but we work long hours in our full-time jobs so we can’t spend ages cooking during the week.


“We were forever ending up with the same quick meals, which does get boring pretty quickly. Having the lolly sticks takes the decision-making element out of the mix. Plus, it reminds us of some of the meals we had enjoyed in the past but forgotten about.”

The idea is family-friendly, too.

“If you have children, you could involve them by adding their favourite meals and getting them to blind pick weekly from the sticks to encourage them to plan,” she adds.

While the lolly stick method of meal planning has had a big impact on her food budget, Billie also has a number of other money-saving ideas up her sleeve, which she often posts on Instagram @billielhoey.


“I like to share any little tips or tricks I have for general adulting on social media,” she says. “We shop in Lidl and Aldi primarily, but get the occasional thing from Asda if needs be.

“The best tip I can offer for reducing the amount of money you spend on food shopping is to do an inventory of your cupboards, fridge and freezer. Then, you can plan your meals with the food you already have.

"Usually, you'll only need to add meat and veg on top, so you can drastically reduce your shopping bills while you work through your surplus. It’s surprising how much food people typically have at home at the back of their cupboards.


“We always buy meat in larger packs and portion it up and freeze it,” she says. “If we ever see meat that is reduced, we tend to buy that and freeze it too. For people who work a lot, it's not practical to stake out supermarkets for hours waiting for yellow sticker items to be rolled out, so if you pick bits up here and there you'll be able to build up a good stash to keep in the freezer.

“This is also really helpful if you're a bit tight on money one month, as you can usually spend less on the shopping if you have surplus in the freezer."

Sharing ideas with like-minded friends can also come up trumps.

“I ask my friends all the time what they're having for dinner and they usually give me ideas,” she says. “I've also had some money-off and free boxes from HelloFresh in the past. Their meal kits come with recipe cards that you can keep for some future inspiration. There are loads of free recipes and cheap meal ideas on Pinterest, Instagram and social media groups too.


“You can check out charity shops for cookbooks as well,’ she adds. “They're super cheap so it doesn't matter if you donate them back a few weeks later. The changes may seem small, but saving money with these little hacks all adds up.”

Tom Church, Co-Founder of LatestDeals.co.uk comments: “Saving up to £40 on your weekly shopping bill is a fantastic achievement and means that Billie could have an extra £2,080 in her pocket by the end of the year.

“Effective meal planning is a tried and tested way to keep your budget in check, but the key is finding a way that works for you and your family.

“If you need a helping hand, check out our Supermarket Price Comparison tool which is available exclusively within the Latest Deals app. It’ll help you to find the cheapest groceries, save money on your shopping and see the best prices.”

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