Domino's Unveils Exclusive Pepperoni Perfume

• Domino’s has unveiled a pepperoni-inspired perfume just in time for Valentine’s Day.
• The limited-edition fragrance, Eau de Passion, is infused with spicy, peppery, and warm woody notes.
• Married at First Sight UK’s Luke Debono stars in the steamy launch campaign.
• Want a bottle? You’ll need to enter a competition running from February 10-17.

If you love pizza so much you could wear it, Domino’s has got you covered. The takeaway giant has launched Eau de Passion, a pepperoni-scented perfume inspired by its Pepperoni Passion pizza.

With hints of spice, pepper, and warm woody tones, this limited-edition fragrance promises to bring a whiff of Italian indulgence to your daily routine – just in time for Valentine’s Day.

To celebrate, Married at First Sight UK star Luke Debono took centre stage in a cheeky promo campaign, spritzing the scent from a bespoke pizza-shaped bottle while showing off his bodybuilder physique.

If you fancy getting your hands on a 30ml bottle, you won’t find it in stores. Instead, Domino’s is running an exclusive competition – head to their website between February 10-17 for your chance to win.

This isn’t the first quirky innovation from Domino’s. In the past, they’ve created heat suits to keep delivery drivers warm in winter and even experimented with jetpacks for delivering pizzas to festivalgoers at Glastonbury.

Tom Church, Co-Founder of LatestDeals.co.uk, the discount code platform, said: "This is one of the wackiest brand promotions I’ve seen in a while, but I love it! If you’re a pizza fan, why not try your luck? It’s always worth entering these competitions – you never know when you’ll win a freebie!"