Summerween’ Sparks Shopping Frenzy as Primark Unleashes Halloween in July

• Primark fans stunned as spooky décor hits shelves months early
• Mugs, candles and pumpkin throws appear mid-heatwave
• Shoppers split – some excited, others baffled by the early launch
• Social media explodes with chatter of “Summerween” taking over

SPOOKY season has crept up early this year – and not everyone’s ready. Primark has unleashed its Halloween range a full three months before October, sending shoppers into a spin.

While some customers were delighted to see ghosts and ghouls in the middle of a summer heatwave, others were left scratching their heads, wondering if they’d walked into the wrong month.

Andrew Nuttall reported for the Mirror that TikTok and Instagram users were quick to react, with videos showing off “Basic Witch” mugs, cartoon ghost candles scented like “smoked plum and berry”, and pumpkin-themed throws popping up in stores as early as June.

One shopper shared a clip of their Birmingham Primark haul, while another spotted “pumpkin spice everything” in Clydebank. “It’s Summerween!” cheered one excited user, while another joked: “Christmas will be next!”

The bold move has clearly divided fans, but if there’s one thing the retailer knows how to do – it’s set the tone for the season before anyone else. And for those who live for the cosy vibes and scented candles, it’s never too early to get spooky.

Tom Church, Co-Founder of LatestDeals.co.uk the discount code platform said, "Retailers know Halloween sells – and for super-fans, it’s not just a day, it’s a lifestyle. Early launches like this mean the best stock doesn’t sell out before autumn even arrives."