Tesco and The Entertainer Team Up for Exciting Store Expansion

• Over 2,000 Tesco stores set for a major change starting this month
• The Entertainer's popular toy ranges now available at Tesco Express stores nationwide
• From Hot Wheels to TY plush toys, prices range from £1.50 to £7

Tesco has confirmed a significant change that will affect more than 2,000 of its supermarkets this month. As part of an expanded partnership with toy retailer The Entertainer, over 2,000 Tesco Express stores across the UK will now carry a selection of the store's top-selling toys.

The move comes as part of a strategic collaboration that started with a smaller rollout in 2022 and has now been extended following the success of toy shop concessions in 860 larger Tesco stores. With toys ranging from Hot Wheels to TY plush figures, prices are expected to appeal to families of all budgets.

“We are thrilled to enlarge our successful partnership with Tesco by introducing our ranges to their convenience-format stores," said Andrew Murphy OBE, CEO of The Entertainer. "This allows us to provide our toys to an even wider audience."

Pauline Chisholm, Tesco’s Head of Strategy, echoed the excitement, adding, “We’re excited to bring access to some of the latest and most popular toys to even more of our customers, right on their doorstep.”

Tom Church, Co-Founder of LatestDeals.co.uk, said, "Expanding into Tesco Express stores is a smart move for both Tesco and The Entertainer. This partnership is not only great for toy lovers but also makes shopping for affordable toys even easier. For bargain hunters, keep an eye out for discounts and special offers, especially around key shopping dates like the summer holidays or Christmas!"