Tesco Testing Secret Clubcard Change – Here’s What It Means for You

- Tesco trials personalised Clubcard Prices for select shoppers.
- Discounts tailored to your shopping habits—new offers every Wednesday.
- Only available in larger Tesco stores, not online or in Express branches.
- Tesco hasn’t confirmed if or when it will roll out nationwide.
Tesco has launched a big shake-up to its Clubcard Prices, trialling personalised discounts for select shoppers based on their buying habits. If you're part of the test, you’ll get exclusive weekly deals that could help you save more on your food shop.
As reported by Sam Walker, the trial called "Your Clubcard Prices" updates every Wednesday via the Tesco app. Shoppers can use their special offers multiple times within the seven-day period, but they’re only valid in larger Tesco stores—not in Express shops, online, or via Whoosh deliveries.
To redeem, customers simply scan their Clubcard app or physical card at checkout.
Tesco hasn’t confirmed when (or if) the new system will go nationwide, but it could mean bigger savings for loyal shoppers in the future.
Tom Church, Co-Founder of discount code site LatestDeals.co.uk said,
"Tesco’s trial of personalised Clubcard Prices is both a return to the past - like the old printed coupon booklets that were unique to you - but turbocharged with data. Instead of sending out vouchers periodically, Tesco’s now using your shopping history in real time to give you deals on stuff you actually buy. That sounds like a win, but there are some watch-outs!
"The upside? More relevant discounts, less effort. You don’t have to scroll through loads of deals to find something useful—it’s all tailored to your basket. But there’s a catch. What tends to happen is the coupons are for higher priced branded versions of the products you buy. For example, the next level up on coffee, washing powder, or desserts.
"Compared to other supermarkets, Tesco seems to be ahead of the game. Sainsbury’s Nectar card does offer tailored deals through its app and emails, but it’s not as dynamic. Asda Rewards focuses on cashback for specific “star products” rather than personalised pricing (remember to withdraw!). Lidl Plus gives out weekly coupons—some tailored, but mostly broad offers. Morrisons is catching up with more tailored vouchers, but it doesn't seem as data-driven as Tesco’s new trial. I actually think Co-Op Membership may be the most ahead with its weekly coupons which are also partly based on what you buy and apply to regulars like milk and eggs."