Valid Alive & Dirty discount codes for July 2026
Select from our hand-tested Alive & Dirty vouchers and save big today
Get 10% off Storewide with an Alive and Dirty Coupon!
5% off Sitewide with Free Shipping at Alive and Dirty
20% off Ellesse Orders at Alive and Dirty
10% off Orders at Alive and Dirty
5% off Orders at Alive and Dirty
Men's Sweatshirt from £29 at Alive & Dirty
Tech Graphic T-Shirts from £12 in the Sale at Alive and Dirty
Kids Sale Collection at Alive and Dirty
Free Delivery on Orders over £70 at Alive and Dirty
10% Student Discount at Alive and Dirty
10% off First Order with Newsletter at Alive and Dirty
Up to 70% off Clothing, Footwear and Accessories at Alive and Dirty
How to save at Alive & Dirty
Alive & Dirty discount code was a fan-favourite and got snapped up quickly
Our community was all over this Alive & Dirty discount code while it lasted. It took 15% off sitewide and worked on trainers, tracksuits and everyday kids' bits, so it got used a lot.
It moved fast, especially during the weekend flash sale. One of those codes people actually wanted, and it didn't stick around for long.
It's expired now, but we're keeping an eye out for the next Alive & Dirty voucher that's properly worth using.
Expired discounts (give them a try — they might still work!)
15% off Sitewide
25% off Summer Collection
£30 off Orders over £100
Free Returns with Code
Buy 1 Get 1 Half Price on Trainers
Alive & Dirty newsletter discount: an easy 10% off first order
If you’re looking for an Alive & Dirty discount code, the easiest saving is the newsletter sign-up. It gives you 10% off your first order, which is worth using if you’re buying pricier pieces like trainers, tracksuits or jackets.
Signing up also means you’ll get the usual email perks: new arrivals, store updates and the odd subscriber-only offer. That’s useful if you’re waiting for a restock or keeping tabs on a specific brand.
One practical tip before you use the 10% off: try to get your basket high enough for free UK mainland standard delivery. The FAQ says it starts at £60, but the homepage banner sometimes says £70. We’d probably aim for £70 or more if you’re close, just to be safe. That way you’re saving on both the discount and the delivery.
Verified offers for similar brands
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Money saving tips at Alive & Dirty
Use the Sale tab
Start with the Clearance Sale section. Alive & Dirty says you can get up to 70% off RRP there, and some of the reductions are genuinely decent. We spotted a Guess Triangle T-Shirt at £15 down from £30, plus a Guess Basic Sweatshirt at £29 instead of £70.
If you want a specific brand like Under Armour, Columbia or New Balance, filter early and check sizes straight away. The better bits usually disappear first.
Student 10% off
If you’re a student, use the 10% student discount instead of wasting time trying random codes. Alive & Dirty has a proper student discounts page, so this is clearly one they expect people to use.
What we tend to do at LatestDeals is compare that discount against whatever is already marked down in the sale. Sometimes the sale price is better. Sometimes the student discount wins. It only takes a minute to check.
Hit free delivery
Delivery can quietly eat into the saving, so keep the free delivery threshold in mind while you shop. UK mainland standard delivery is £4.99 if you’re under the threshold, then free once you’re over it.
There is one annoying bit though. Their FAQ says free standard delivery is over £60, but the homepage banner sometimes says over £70. If we’re close, we’d rather go past £70 and be sure. Add something small you’ll actually use, like socks, a cap or a kids’ tee.
Click & collect
If you’re near Huyton or Liverpool One, free click & collect is the better option. Orders are usually ready in 1 to 3 working days, although they do say it can take up to 5.
It’s a simple way to avoid delivery fees altogether, especially if you’re only buying one pair of trainers or a smaller order where postage would wipe out most of the saving.
Time it right
Black Friday is worth watching for. Alive & Dirty highlights it on the site, and that’s often when the strongest sitewide offers show up, along with extra reductions in the sale section.
Not code stacking, to be clear, because Alive & Dirty doesn’t allow that. Just better prices. If you can hold off a little on a jacket or tracksuit, it can pay off.
Frequently asked questions about Alive & Dirty
How do I use/apply a Alive & Dirty discount code?
- Pick the Alive & Dirty discount code you want to use from LatestDeals.
- Go to Alive & Dirty and add your menswear, kidswear, trainers or footwear to the basket.
- Head to checkout and find the promo code or voucher code box.
- Paste the code in and click apply.
- Check the total updates before you pay. Easy one to miss if you’re flying through checkout.
What can I do if my Alive & Dirty code isn’t working?
- Start with the obvious stuff: make sure there are no extra spaces and that you copied the whole code.
- Try swapping the item in your basket. Alive & Dirty says some discounts, including student offers, may not work on certain products or categories, although it doesn’t clearly list every exclusion.
- Check you’re only using one offer. Alive & Dirty doesn’t allow code stacking.
- If it’s a student discount, go back through their student discount page and apply it from there.
- Still not working? Remove the code, refresh the checkout, and enter it again. Bit basic, but it does sort out some checkout hiccups.
Can I use more than one Alive & Dirty voucher on the same order?
No. Alive & Dirty only lets you use one voucher or discount code per order. If you’ve got more than one, it’s worth trying both and keeping whichever saves more.
Is there an Alive & Dirty student discount?
Yes. Alive & Dirty advertises a 10% student discount and has a dedicated student discount page. We couldn’t confirm which verification provider they use, so you’ll probably see that during the sign-up or verification process.
Does Alive & Dirty offer free delivery?
Yes, but the wording on their site isn’t completely consistent.
- Their FAQ and delivery page says free UK mainland standard delivery on orders over £60.
- Their homepage banner says free UK shipping over £70. If you’re close to the line, we’d aim for over £70 just to be safe.
What delivery options does Alive & Dirty offer and how much do they cost?
For UK mainland orders, Alive & Dirty lists:
- Standard delivery (3–5 days): free over £60, otherwise £4.99.
- Next working day delivery: £6.99 if you order before 3pm Monday to Friday.
- Saturday delivery: £8.99 if you order before 10am on Friday. They also offer free click and collect to the Huyton or Liverpool One stores, usually ready in 1 to 3 working days, sometimes up to 5.
What is Alive & Dirty’s returns policy (and are returns free)?
Alive & Dirty says returns should be made within 14 days of receiving your order.
- Postal returns are not free, so you’ll need to cover the return postage.
- Store returns are free if you bring your invoice. One thing to note: PayPal, Klarna and Clearpay orders can’t be refunded in store. You can drop them off there, but they’re still processed as online returns.
When is the Alive & Dirty sale and how good are the discounts?
Alive & Dirty has an official Clearance Sale page with discounts of up to 70% off RRP. They also mention Black Friday on the site, so that’s usually one of the better times to look for a bigger drop on brands like Under Armour, Columbia or New Balance.
Alive & Dirty reviews
About Alive & Dirty
Alive & Dirty is a UK fashion and footwear retailer selling branded menswear, kidswear, trainers and outdoor clothing, with a smaller womens footwear range and a dedicated sale section as well. The brand line-up covers names like Under Armour, Columbia, New Balance, Mountain Equipment and Cruyff, alongside its own in-house labels.
A lot of the appeal is pretty practical. If you catch the timing right, there are a few easy ways to pay less. The site regularly pushes a Clearance Sale with discounts of up to 70% off RRP, and new newsletter sign-ups can usually get 10% off a first order. Delivery is fairly flexible too: standard UK mainland shipping is listed at 3-5 days, while next working day and Saturday options are there if you need something quicker. There’s also free click & collect from Huyton or Liverpool One.
If you’re looking for an Alive & Dirty discount code or Alive & Dirty voucher, we keep the latest offers here on LatestDeals.
I’m Lydia, part of the LatestDeals coupons team, and I’ve been tracking down genuine savings since late 2020. My first week landed right in the middle of Black Friday chaos, so I had to learn quickly. These days I spend a lot of time checking codes properly so you’re not left wasting time at checkout.
With Alive & Dirty, one saving I keep coming back to is free click & collect if you’re near Huyton or Liverpool One. It cuts out delivery costs altogether, and orders are usually ready in 1–3 working days, though it can take up to 5. On smaller orders especially, that can make a real difference.
When I’m not working, I’m usually keeping up with fashion drops, planning my next trip, or reading with a cup of tea.