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The Inside Scoop

Fossil offers the following collections:

  • Watches. Fossil has the style of watch you need and love, from classic chronographs to the newest smartwatches. Their wide selection of timepieces is available in several styles, colours, and designs to keep your style fun and fresh for many years. Plus, they also have leather strap watches, stainless steel, mesh, and silicone for whatever material suits you best.
  • Smartwatches. Their smartwatch line comes with technological functionalities, goal tracking to controlling your smartphone remotely.
  • Bags. The handbags and men's bags the brand design and create are versatile to enhance different lifestyles. Their collection is made of high-quality materials and trendy with a touch of vintage charm.
  • Wallets. Fossil wallets are available in all shapes, sizes, colours, and configurations. Hence, you can find something that can help keep even your tiniest yet important items. You can find men's bifold and trifold wallets, as well as women's wallets with snaps, zipper, and button closures.
  • Jewelry. The brand's jewellery for men and women are unique pieces and bursting with originality. Each piece can take your daily ensemble from great to amazing. They have stackable bracelets, dainty necklaces, statement earrings, and even handsome steel and leather bracelets.

You can enjoy big savings and discounts when you purchase Fossil products using promo codes you can find here at Latest Deals. Get them at Zavvi, Currys PC World, Very, and other well-known UK retailers.

A Brief History Of Time: Interesting Facts About Fossil

Most 90s kids, either grew up a proud Fossil owner or wanting one. Who can blame them? A Fossil watch is one of the best accessories around. It has that classic, minimal, and clean design that makes it timeless. Hence, Fossil watches remain relevant to date, which is a mark of an icon.

But what makes Fossil watches stand out from the rest is that they have the feel and look of a premium watch but at a more affordable price. Fossil has an impressive history, and here are some of the most interesting ones about the popular watches and accessories brand:

  • Texan ticket brokerage operator, Tom Kartsotis founded Fossil in 1984. When he got sick of his business, he withdrew his savings and went to Hong Kong to look for a watch manufacturer. When he returned to the US, he brings along 1,500 pieces to sell.
  • The first line of branded Fossil watches was first introduced in 1985. During this time, fashion watches are just making their way on the market, where Swatch dominates. Thanks to the invasion of Fossil, the trend skyrocketed.
  • The inspiration of the early aesthetic of Fossil were print ads from the 1930s and 40s. Moreover, their retro designs, which became popular to the masses and made the brand stand out, was created by their designer Lynne Stafford, who became Kartsotis's wife later on. She found her inspiration in old magazines, including Time, Life, and Look.
  • Fossil wanted to play around with this aesthetic. And this is when they began packaging their watches in tin cans, giving them a nostalgic edge. They also took things to the next level when they sold their watches in wooden boxes in 1989.
  • The brand embraced nostalgia further by launching ad campaigns during the late 80s featuring models amidst an adventured, which sealed the entire American effect. Likewise, this was the time when the movie Indiana Jones became a massive hit, adding to the popularity of the campaigns. This directly translates into almost 10 times the sales within a period of two years.
  • When Fossil branched out into small leather products, it became a hit instantly and remains successful today.
  • The campaign they launched in 2015 called #CallingAllCurious brought together creative minds, including art directors, photographers, artists, and fashion bloggers.
  • Fossil has also partnered with well-known brands. They design, manufacture, and distribute for BMW, Armani Exchange, Emporio Armani, DKNY, Kate Spade, Marc by Marc Jacobs, Michael Kors, Tory Burch, Puma, Diesel, Michele, Watch Station, Zodiac, and Skagen Designs.
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