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A package deal is an agreement or offer of a number of related items. Companies use package deals as part of their marketing strategies to get more customers and sell more products. Product bundling is the offering of multiple products or services to be considered as one combined service or product package.
It is a common practice most especially in highly competitive markets. This allows the companies to acquire additional sales by grabbing the interest of people. It provides customers with a mindset that they are saving money when they buy in package bundles.
Package bundling is used in many industries including telecommunication, food, transportation, financial services, information technology, healthcare, and consumer electronics. Companies have the option to sell their products individually or in bundles. Companies that have multiple products combine their items and sell them at lower prices.
Customers can save money if they purchase package bundles compared to buying the products or services separately. This strategy is a win-win situation which allows the consumer to get discounts on their purchases and the sellers have the opportunity to increase their profits.
Where to Get Cheap Package Deals in the UK
If you are looking for package deals you came to the right place. Here at Latest Deals, we will provide you with the necessary information to save money on your purchases. Our community of bargain hunters have searched long and hard to provide you with the latest cheap deals, offers, discounts, and voucher codes.
You can take advantage of cheap holidays where you can spend vacation time with your friends or family. These are great to purchase on an earlier date so that you can plan your vacation thoroughly. Although there are packages for last minute holidays, it does not give big discounts compared to booking in advance.
There are even product packages where you can get big discounts on your buys. Get package deals from your favourite UK retailers, including Balloon vouchers, Simply Games, Crystal Ski Holidays, ASDA, Wowcher, Amazon, EasyJet, eBay, and Expedia UK.
Searching for the best package deal is very easy. You can get the best bargains here at Latest Deals. Get package deal items that you might find interesting. You can get as much as 20% discount when you buy an Acoustic Guitar Package from Amazon. For golf enthusiasts, you can purchase a golf set at Argos where you can save as much as £50. You can also get a 15% savings when you buy a golf set at Amazon.
If you are looking for a photoshoot package, you can also get a £75 discount from Argos. Get £50 off on your package bookings when you spend more than £500 Ebookers. Just use the latest Ebookers vouchers to get the discount.
If you want to watch car races, you can get a 2 for 1 package which can save you around £48 at buyagift. For music lovers, get a home cinema system package at Richer Sounds which can save you £100. You can also get a Speaker Package at Superfi and save over £40.
Effective Package Bundling Techniques
- Pure package bundling - These are a group of products that are offered as a package and are not sold separately.
- Leader package bundling – This is when a leader product is offered combined with a non-leader product that is sold for a discounted price.
- Mixed package bundling – These are when businesses offer products that are sold as packages and individual items.
- Cross-industry package bundling – This is when stores offer products from different manufacturers and brands to complement one another.
- Premium package bundling – This is when the package price is actually higher than the bundled products that are being sold.
- New- or lesser-product package bundle – This is when they include a saleable product with a lesser saleable or a newer product to sell it to the market.
- Increases speed – This enables products to be sold quicker since you will be offering them in bulk rather than separate individual items. This strategy allows faster flow of inventory most especially for product-based businesses.
- Increases efficiency – This can help the consumer buy what they need in one trip. Buying package bundles is more economical and efficient than buying individual products one at a time.
- Package Bundling at a lower price point is an advertising opportunity – Package bundling allows the company to sell more products at lower prices. This is one strategy that provides businesses with a marketing advantage.
- Leads to extra sales – It allows customers to order and purchase more products that they not necessarily need. They just buy it because it is part of the package.
- Competitive technique – It enables the consumers to select the products that they will buy. It also gives competitors to plan out their advertising strategies to gain more profit by selling more items.