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My love of popcorn began while taking regular trips to the USA, each time returning with flavoured popcorn as gifts for friends and family. Realising there was nothing quite like this in the UK, I wondered if I could make my own flavoured popcorn, but even better. I began by air-popping the corn and coating it in a smooth caramel made from fresh butter rather than what was the standard British way of popping it in an oil and sugar mix.

I then discovered that by using 100% natural ingredients and a unique "flavour-sequencing" process I could lock in flavours so that they flourished on the palate at different intervals as you're eating the popcorn. I took this further and created a range of exciting flavours, including savoury ones made from real cheese!

After many burnt pans and late night tasting sessions in the family kitchen, my Wife, eldest Son, and I took my popcorn to a food show in 2010 where we sold out in just two days. Shortly after we achieved our first prestigious retail listing and…

... Joe & Seph's Gourmet Popcorn was born.