10% off First Orders at Liberty at Liberty London

When our adventurous founder Arthur Lasenby Liberty laid plans for a London emporium laden with luxuries and fabrics from distant lands, his dream was to metaphorically dock a ship in the city streets. To this day, a voyage of discovery awaits on the good ship Liberty, with history hidden amongst six floors of cutting-edge design, unexpected edits and beautiful wares from the world's greatest craftspeople.

In 1875, Arthur borrowed £2,000 from his future father-in-law and took a building on Regent Street, London with just three dedicated staff and plenty of ambition.

"I was DETERMINED NOT to FOLLOW EXISTING FASHIONS but to CREATE NEW ONES"

Arthur Lasenby Liberty

Liberty's collection of ornaments, fabric and objets d'art from around the world proved irresistible to a society intoxicated at the time by Japan and the East and Liberty effected social change in interior design and dress, so much so that the Art Nouveau period in Italy is called 'Liberty Style'. Within eighteen months the loan was repaid.