Wolf & Badger was founded by brothers Henry & George Graham in 2010 with a small boutique in Notting Hill, expanding 2 years later to a second location in Mayfair. With a high global demand for independent design, Henry and George replicated the physical retail concept in an online platform, wolfandbadger.com. Since then the two London stores have transformed into a three-level, 12,000 square foot department store in Coal Drops Yard, King’s Cross collaborating with restaurant partner hicce and many more seasonal and permanent, complementary concession partners. Now stateside, with a flagship store in Soho in New York, Wolf & Badger has become a global physical and online platform, reaching millions of customers worldwide.v
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