In the modern workplace, we believe ‘Smart Wins’. Smart behaviour, smart advice and, of course, smart clothes. Ever since Thomas Mayes Lewin created the first modern shirt with buttons down the front, and opened his Jermyn Street store in 1898, we’ve made it our mission to help men dress and work smart.
But the world of work has changed. The old rules of uniformity, status and behaviour no longer apply, and a new order is emerging. Every day is different and work doesn’t stop when you leave the office – now it’s 24/7/365.
It’s confusing for some but not for us. We still believe in smart: smart appearance, smart thinking and smart behaviour.
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