Benefit believes that laughter is the best cosmetic - and you won't be able to stop smiling when you reach into your make-up bag to find products like BADgal BANG volumising mascara and The POREfessional face primer. Benefit cosmetics are known for their eye-catching packaging and creative product names, but that doesn't mean that you shouldn't take them seriously. Their award-winning products come highly recommended by beauty experts, and their fast and fabulous beauty solutions are designed to make you look and feel glam and gorgeous. Benefit was founded in San Francisco in the 1970s and launched in the UK in 1997. Since then the company has been responsible for countless beauty breakthroughs and has expanded their range to include skincare, brow transformations and beauty services
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